The 25-piece capsule – featuring apparel, denim-inspired luggage, and bags co-designed by Gap and BÉIS founder and Chief Creative Officer Shay Mitchell – is built for style, comfort, and movement.
Gap is teaming up with lifestyle brand BÉIS, founded by actress and entrepreneur Shay Mitchell, on a limited-edition collection of apparel, luggage, and travel bags launching August 1. The collaboration blends Gap’s iconic essentials with BÉIS’s signature function-forward travel designs.
The collection marks the debut of BÉIS’s first travel-ready apparel collaboration – a versatile capsule designed for effortless style on the go. The luggage and bags come in a limited-edition blue inspired by Gap’s iconic denim, while the apparel is offered in a range of BÉIS’s signature colorways: beige, black and the cult-favorite Berry Pink.
“BÉIS is built on functional and accessible design. Partnering with Gap let us bring BÉIS-ics to more people than ever,” said Shay Mitchell. “I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full circle moment. This line is for anyone who wants to look good, feel good, and travel in style.”
“As a brand known for iconic essentials, we knew a collection designed to showcase your personal style wherever life takes you would resonate deeply with our customers,” said Mark Breitbard, President and CEO of Gap brand. “BÉIS has built a powerful brand with a highly engaged community, driven by Shay’s authentic connection to her audience. Gap × BÉIS delivers a modern take on versatile travel wear, brought to life through a digitally led campaign that reflects the built-in memories of traveling with a family.”
Retail prices range from $8–128 for apparel and accessories and $128–378 for luggage and travel bags. Key pieces include:
- Convertible Cargo Barrel Pants ($118): Transforms pants into cargo shorts; secure zip pockets keep essentials in place.
- Convertible Bandeau Jumpsuit ($88): Can be worn as a full jumpsuit or folded down into pants – perfect for packing light and mixing looks.
- Heavyweight Travel Hoodie ($128): Built-in inflatable neck pillow in the hood offers in-flight comfort without extra bulk.
- The Carry-On Roller ($288): BÉIS’s bestseller, the only carry-on you need complete with built-in compression and expansion up to two inches. Available in a limited-edition blue, textured to mimic the look of Gap denim, it matches perfectly with The Large Check-In Roller ($378)
- The Denim Weekender ($124): Carry-on friendly with a wide opening and separate bottom storage for shoes, toiletries or even a hair dryer – a BÉIS bestseller.
- The Denim Travel Backpack ($128): Trolley pass-through makes travel seamless, while a padded interior sleeve fits most laptops. Two exterior water bottle pockets and a full zip opening to keep essentials organized, with a built-in key leash for added convenience.
The campaign features a playful 75-second film, “Go Big. Don’t Go Home.,” shot by Bjorn Iooss and directed by Andrew B. Myers, with creative direction from Shay Mitchell and her partner, Matte Babel. The film features the couple alongside their children, Atlas and Rome – marking the family’s first-ever branded shoot together. Set inside a larger-than-life denim suitcase, Shay cycles through travel-ready looks from the collection, while Atlas and Rome wear the matching Baby & Toddler VintageSoft Hoodies and Barrel Sweatpants. Blending BÉIS’s imaginative storytelling with Gap’s signature clean art direction, the spot captures the spirit of the collaboration and reflects the planning, chaos, and joy of travel.
The Gap × BÉIS collection launches August 1 at 9 a.m. ET / 6 a.m. PT on gap.com, beistravel.com, and in select Gap stores.
- Gap.com will offer the full collection, including apparel, accessories, luggage and travel bags.
- Beistravel.com will carry luggage and travel bags and select apparel styles, with international shipping available to countries including Canada, Japan, UK and the EU. For more information, visit the BÉIS Shipping and Delivery FAQ.
- An assortment of the collection will be sold in over 50 Gap stores in the U.S., as well as 4 in Canada and 6 in Japan.
In Canada, select styles will be available online and at the following Gap stores:
- Park Royal S/C – Vancouver, BC
- Sherway Gardens – Etobicoke, ON
- Toronto Eaton Centre – Toronto, ON
- Square One – Mississauga, ON
In Japan, the collection will be available online, with select styles offered at the following Gap stores:
- Shinjuku Flags
- Shinsaibashi
- Canal City Hakata
- Universal City Walk Osaka
- Aqua City Odaiba
- Ueno
Early Access:
Gap cardholders get exclusive early access starting July 31 at 12 p.m. ET / 9 a.m. PT via the Gap mobile app and on gap.com.
The Gap × BÉIS campaign will launch across digital, video, owned social media channels and out-of-home – including a billboard in Times Square. For more details on Gap × BÉIS, follow @gap and @beis.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections as well as limited-edition collections with GapStudio and with partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About BÉIS:
BÉIS bags are crafted to truly make life easier — so you can focus more on the stuff that really matters. Designed for all kinds of travel (yep, we mean everything from long flights to managing your day-to-day commute), our styles are packed with clever features that intuitively predict what you need to handle life’s messier moments. Think: a built-in leash for those keys that always get lost, a gym duffle that converts into a backpack on-the-go, and top-rated hardshell luggage sets carefully designed to make travel easier than ever. Innovative function, effortless style — it all starts with a good BÉIS.
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