The 33-Piece Collection Merges Malbon’s Signature Golf Aesthetic with Gap Classics
Gap is collaborating with golf lifestyle brand Malbon Golf on a limited-edition collection and campaign that celebrates individuality and timeless style across generations. Launching on Friday, June 6, at 12 p.m. ET / 9 a.m. PT, the collection bridges Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering versatile styles for men and women designed to play or dress the part.
“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” said Mark Breitbard, President and CEO, Gap brand. “Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.”
Founded in 2017 by Stephen and Erica Malbon, Malbon aims to bring together players of all backgrounds and ages to honor the greatest game on earth. The Gap × Malbon collaboration celebrates the shared experiences that unite us while championing self-expression and original style.
“We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting," said Erica and Stephen Malbon. “Gap defines what an American brand can look like — it's where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”
The Generation Golf campaign, shot by Duncan Wolfe, is a reflection of contemporary golf culture and the game's cross-generational connection. The campaign features golf legend and five-time PGA tour winner Jesper Parnevik alongside his children, Peg and Phoenix Parnevik. The Parnevik family blends sport, style, and culture, each individual offering a distinct yet cohesive perspective.
The 33-piece collection offers a range of versatile, golf-inspired silhouettes for men and women, blending time-honored style with contemporary design and performance-minded details. A custom PAR logo featured on fleece, knits, and accessories offers a game-inspired play on the iconic Gap arch logo, while classic stripes, plaid, and herringbone accents complement the assortment throughout.
- Jesper Parnevik wears the Gap × Malbon Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts and Baseball Hat; the Gap × Malbon Utility Vest with Pleated Baggy Pants; and the Gap × Malbon Heavyweight French Terry Logo Hoodie
- Peg Parnevik wears the Gap × Malbon Cropped Polo Sweater with the Linen-Cotton Plaid Pleated Mini Skort; the Gap × Malbon Cable-Knit Sweater; and the Gap × Malbon Heavyweight Logo Quarter-Zip Pullover
- Phoenix Parnevik wears the Gap × Malbon Logo Striped Polo Shirt, the Gap × Malbon Logo Polo Sweater, and the Gap × Malbon Logo Graphic T-Shirt
The Gap × Malbon collection will be available starting Friday, June 6, at 12 p.m. ET / 9 a.m. PT on gap.com, in select U.S. Gap stores including Del Monte, The Grove, Garden State Plaza, N. Southport, Dallas Galleria, 2 Folsom, Ross Park, Lincoln Road, 85th & 3rd, and Flatiron, and online in Japan. Prices range from $18–138. For more details on Gap × Malbon, follow @gap and @malbongolf #gapxmalbon.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About Malbon Golf:
The mission of Malbon Golf is simple: inspire today’s youth to participate in the greatest game on Earth. Founded in 2017 by culture and golf enthusiasts Stephen and Erica Malbon, the brand launched with a limited collection for men looking to find multi-functional golf apparel that’s made to be worn both on and off the green. Since then, the husband and wife duo have been pioneering the movement toward golf as a lifestyle by collaborating with some of the most well-known brands in the world and creating a community of like-minded thinkers who share the same collective vision for the future of the sport. Today, Malbon Golf has expanded to offer a complete line of men and women apparel, footwear and accessories that are designed to reimagine the status quo and aspire across all ages with the ultimate goal of bringing a fresh perspective and an accessible, personal approach to the game. The brand is available across the U.S., Korea, and the Philippines through e-commerce and select top retailers. To learn more, please visit malbongolf.com or follow on Instagram at @malbongolf. To explore the digital collectibles, Buckets Club, visit bucketsclub.com or @buckets.club.
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