The campaign spotlights Harlem trailblazers Melba Wilson, Felipe Luciano, The Brotherhood Sister Sol – co-founders Khary Lazarre-White and Jason Warwin, and the next generation of changemakers.
NEW YORK, NY – November 28, 2023:
With overwhelming enthusiasm around initial sold-out releases of the DAP GAP hoodie, Dapper Dan and Gap announce their latest collection on Giving Tuesday, which features hoodies and expands the assortment to introduce kids’ clothing, sweatpants, and accessories. Dapper Dan will exclusively debut the collection to his Harlem community on December 4 at the Gap 125th Street store, where he will meet fans ahead of the wider drop on December 5.
Dap is a fashion innovator who has shaped culture for decades and proudly represents Harlem, the community that he is inspired by each day. The newest DAP GAP collection has 18 pieces, including graphic logo hoodies that boldly feature “Harlem” with the DAP logo, matching logo sweatpants in houndstooth print, a tote bag with clutch insert, baseball hats, socks, and a logo ascot. The collection is available in sizes toddler 12-18 months to adult XXXL and retails from $25 to $128.
“A breakthrough is when people finally find their space in areas they have never been before, but a breakout is when you take the culture and the people who created it and bring it around the world. When Gap came to me, this partnership signified a breakout for the culture,” said Dapper Dan. “This DAP GAP campaign is my love letter to Harlem, and my way of continuing to propel our culture and community forward. Gap gave us the global presence that allowed us to have the breakout and I can’t wait for the next generation to be a part of this movement.”
The DAP GAP campaign represents a visual bridge where Harlem and Gap meet — shot and directed by Ghanaian American creative photographer, Joshua Kissi, who captures visually dynamic yet relatable portraits of each subject. Through these portraits, we see an authentic and beautiful story with a multigenerational cast of Harlem legends and the next generation of changemakers. Alongside the portraits is a one-minute film featuring Dap’s powerful love letter to Harlem that spotlights each cast member, including:
Melba Wilson, Harlem native and owner of icon Melba’s Restaurant, is a close friend of Dapper Dan and a pillar of the Harlem community; photographed alongside her son Sa Cisse
Felipe Luciano, Long-time Harlem resident and friend of Dapper Dan, was an original member of The Last Poets – regarded as one of the precursors to hip-hop – a journalist, and activist in the Puerto Rican civil rights movement
Khary Lazarre-White and Jason Warwin, co-Founders of The Brotherhood Sister Sol, whose organization empowers Harlem youth, organizes for justice and equity, and empowers educators and organizers to spark young agents of change across the nation
Giannina Oteto, Kenyan refugee and model who claims Harlem as her home away from home
Starr Williams & Grey Iona, a content creator and wardrobe stylist, this mother and daughter duo are family members of Harlem institution Sylvia’s Soul Food
Alberth Johnson, fashion model, photographed with his young son Adonis
Gabriela Lopez Castillo, poet and proud daughter of immigrant parents who spent her childhood in Harlem
Chaz Anthony, culinary creator and Harlem resident who curates COMMUNION, a family-style dining experience for people of color, focused on celebrating nuances of ethnic, gender, and professional diversity
Malaye Diakhate, model who lives in Harlem and is inspired by the community
In honor of Giving Tuesday and this collection drop, Gap is giving back to the youth with a $100,000 donation to The Brotherhood Sister Sol. Founded and headquartered in Harlem, The Brotherhood Sister Sol is a Black-led social justice and youth development nonprofit organization where Black and Latinx youth claim the power of their history, identity, and community to build the future they want to see. By educating, organizing, and training, The Brotherhood Sister Sol challenges inequity and creates opportunity for all.
The DAP GAP capsule will be available to shop early in Harlem on December 4 at 9:30 a.m. ET and will go live in 13 stores nationwide and on gap.com on December 5 at 9 a.m. PT / 12 p.m. ET. The select stores that will carry the collection are: Gap Outlet on 125th Street in Harlem NY; Gap Times Square NY; Gap Queens Center NY; Gap 85th & Third NY; Gap 42nd and Third NY; Gap Flatiron NY; Gap Mall at the Plaza in the Bronx NY; Gap Valley Fair CA; Gap 2 Folsom SF; Gap Grove LA; Gap Lenox Square GA; Gap Tysons Corner Center DC; Gap Houston Galleria TX; Gap Lincoln Road Miami FL. Follow along @gap and @dapperdanharlem social channels for the latest info.
Check out the Gap Inc. Media Center to find images from this campaign.
PR Contact: Jenna_stone@gap.com
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