Responsibly Designed Yoga Gear Offers Customers Head-to-Toe Performance-Based Movement Solutions
Athleta, a Gap Inc. brand, today announced the launch of its first ever ‘Flow Freely’ yoga mat and corresponding accessories, including a block and bag. Rooted in Athleta’s performance DNA, the debut yoga accessories collection was created by the Athleta design team with a commitment to making more sustainable, technical performance products in a way that creates positive environmental and social impact.
Made with 70% YULEX® natural rubber, the yoga mat eliminates harmful materials commonly used in yoga gear by using plant-derived rubber that was responsibly sourced and comes from FSC-certified forests. The yoga block is made with 51% renewable sugarcane plants and the yoga bag is made with 100% recycled polyester ripstop fabric.
The B Corp certified brand called upon its pillars of beauty, innovation and impact to design a mat, block and bag that compliments its performance apparel pieces like the Transcend Bodysuit and allows customers to build their studio wardrobes from top-to-mat in one shopping visit.
“As the yoga market expands, designing our own accessories allows us to provide our customers with everything she needs for her studio practice in one place and introduces new customers to the brand,” said Ebru Ercon, VP of Design for Athleta. “The Flow Freely yoga mat has been a labor of love and included rigorous wear testing with our community to perfect a sustainable design that performs at the standard we hold ourselves to and our customers expect from us.”
The three piece accessories collection features a mat, a block and a bag. Available in an array of color options such as Snapdragon Rose, Damask Mauve and Coastline Blue, the accessories range in price from $24 - $119. The ‘Flow Freely’ yoga accessories are now available in select stores and on Athleta.com.
For more information visit www.athleta.com.
A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta’s versatile premium performance lifestyle apparel is designed by women for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 235 retail stores across the United States and Canada, through its catalog, and at Athleta.com.