New York, NY (May 30, 2012) – Gilt.com, an innovative luxury online shopping destination, is proud to be the exclusive retailer to launch the Banana Republic Trina Turk capsule collection one week before the collection debuts in Banana Republic stores and on www.bananarepublic.com. The Banana Republic Trina Turk collection is a limited-edition capsule featuring chic summer essentials inspired by the southern California lifestyle. A curated selection of pieces from the collection will go on sale at full price on Gilt.com on Wednesday, May 30, 2012 at 12pm ET and last for 36 hours.
“We believe this partnership with Banana Republic, which offers early access to the Trina Turk capsule collection, will be an instant success, and Gilt is the perfect place to launch,” says Jyothi Rao, General Manager, Gilt.com, Women’s. “The collection brings together the sophisticated modern style of Banana Republic with Trina Turk’s distinct resort aesthetic, making it a natural fit for Gilt members."
"We saw resounding success with the Gilt.com pre-sale of the Banana Republic Mad Men collection last fall,” says Catherine Sadler, Chief Marketing Officer, Banana Republic. “Our customers and the Gilt community share a love of fashion and we are excited to give them early access to this highly covetable Banana Republic Trina Turk collaboration.”
A true reflection of the sophisticated ease of summer, the Banana Republic Trina Turk Collection brings a harmonious fusion of Trina Turk’s distinctive resort inspired aesthetic, translated through the Banana Republic lens of effortless modernity and noticeable quality. The women’s apparel and accessories collection features an array of summer must-haves in iconic Trina Turk prints, re-imagined in this exclusive capsule of collaborative designs. From flirty dresses to printed swim separates and plush beach towels, items are perfect for the warm days ahead and will help women effortlessly transition from desk-side to poolside.
To be the first to shop for pieces from the Banana Republic Trina Turk capsule collection on May 30, please visit www.Gilt.com/brtrinaturk and gain instant access. Join the conversation on Twitter with #BRTrinaTurk.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
About Banana Republic
Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic’s lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 600 retail locations in the United States, United Kingdom, Canada, Japan, Italy, and France, BananaRepublic.com, BananaRepublic.ca, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.
About Trina Turk
Inspired by the multicultural mix, architecture, and landscape of California, the Trina Turk collection is full of the season’s most casually sophisticated and “must have” silhouettes. Trina’s philosophy is to create wearable, optimistic fashion that incorporates the best aspects of classic American sportswear. Founded in 1995, the Trina Turk brand includes women’s ready-to-wear, Mr. Turk menswear, swim, home wares, handbags, and jewelry. Trina currently has seven namesake retail stores, a seasonal pop-up store in East Hampton, and one Residential store in Palm Springs.