June 30, 2010, SAN FRANCISCO, CA – To celebrate the 2010 Independence Day holiday weekend and honor troops deployed overseas, Old Navy’s entire fleet of 1,000 US stores will host a donation drive from July 1 – 5 to collect everyday items needed by the men and women serving in Iraq and Afghanistan. Items will be collected by armed services volunteers at all Old Navy locations, which will then be sorted, packaged and shipped to deployed troops by Operation: Care and Comfort.
“Operation Old Navy” began in April 2009 in the San Francisco Bay Area with a limited numbers of stores. This year, due to tremendous community interest and support, all of Old Navy’s fleet of stores across the country will participate.
Old Navy customers who participate by donating items such as flip flops will receive a 10% discount off their entire purchase in-store that day. In addition, Old Navy will be offering a “Buy One, Send One” special on Old Navy’s famous Flag Tees. For every purchase of an Old Navy Flag Tee purchased in-store between July 1 and July 5, Old Navy will send one to troops overseas, up to 500,000.
“Operation: Care and Comfort is excited about the 2010 ‘Operation Old Navy’ donation drive,” stated co-founder Julie DeMaria. “The outpouring of gratitude from our troops abroad has been tremendous. We received such wonderful pictures and emails from the troops thanking us for sending the Old Navy items to them last year. We can’t wait to do it again, and thank Old Navy for their genuine support of our service members.”
“Old Navy cares about our troops overseas and knows that our customers do too,” said Tom Wyatt, president of Old Navy. “We hope the effort will help bring families together, and give our customers an additional opportunity to support the men and women that are currently deployed overseas in our communities.”
For store locations, please visit www.oldnavy.com.
About Old Navy
Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Australia, Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com.
About Operation: Care and Comfort
Since April 2003, the all-volunteer Operation: Care and Comfort Program, has shipped nearly 300 tons of care packages for distribution to Marine, Army, Air Force, and Coast Guard personnel deployed in conflict regions. Adopted military units receive care packages monthly, until they return home. Operation: Care and Comfort is proudly listed on the Department of Defense “America Supports You” web site, and has received national awards and recognition for its work on behalf of the military. For more information on how you can support this worthy program, please visit www.operationcareandcomfort.org