About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
We are seeking a dynamic and strategic Lifecycle Marketing Manager (Credit Card) to join our team at Gap, Inc. This role is responsible for developing and executing strategies to enhance credit card customer engagement, cardmember journey, retention, and lifetime value across all four of our iconic brands (Gap, Old Navy, Banana Republic and Athleta). The ideal candidate has strong experience in customer segmentation, lifecycle marketing techniques and campaign execution.
What You'll Do
- Card Lifecycle Strategy: Develop and implement comprehensive credit card lifecycle marketing strategies to drive engagement, retention, and loyalty across all brands.
- Optimize the Cardholder Journey: Support customer journey enhancement by refining messaging, targeting, and timing across touch points while maintaining journey maps to identify improvement opportunities.
- Campaign Management: Execute and optimize multi-channel campaigns (email, direct mail, digital, in-app) using customer data and segmentation. Responsibilities include scheduling, creative briefs, managing timelines and deliverables, asset submission, QA, and reporting.
- Customer Segmentation: Utilize data analytics to segment cardholders based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
- Customer Journey Mapping: Create and maintain detailed customer journey maps to identify touch points and opportunities for enhancing the cardholder experience.
- Product & Tier Migration Strategy: Develop and execute strategies to move cardholders to higher card program tiers, increasing engagement and benefits.
- Data Analysis and Reporting: Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
- Cross-Functional Collaboration: Work closely with brand CRM leads and cross-functional teams to leverage customer data, insights and tools for effective lifecycle marketing and campaign execution.
- Marketing Expense Management: Oversee marketing expenses by opening POs, maintaining budget tracking files, and coordinating with the finance team.
- Continuous Improvement: Stay up to date with industry trends, best practices, and emerging technologies to continuously improve lifecycle marketing strategies.
Who You Are
- Minimum of 5 years of experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail or financial services industry.
- Organized, self-motivated, strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners.
- Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.
- Analytics mindset with problem-solving skill; experienced in using logic and data-driven methods to solve complex challenges and develop effective solutions. Able to extract insights from data and communicate finding concisely to inform and influence decision-making.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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