Associate Manager, Marketing - CRM

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

Associate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.

What You'll Do

• Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goals
• Ownership of collaborative planning with day to day execution of Email and SMS campaigns, including QA
• Support channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)
• Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.
• Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.
• Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholders
• Interested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiency
• Leverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.
• Collaborate with Data Science team to enhance data collection and analytic capabilities

Who You Are

• Highly analytical mindset with the ability to think creatively and problem solve
• Strong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platforms
• Experience with A/B testing, marketing attribution models, performance measurement frameworks
• Excellent communication skills, with the ability to present finding in both technical and nontechnical stakeholders
• Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.
• Curiosity about customer behavior and translating to actionable opportunities
• Experience working in a fast-paced, results driven environment with multiple priorities
• Strong business acumen and strategic thinking to drive growth initiatives in Email and SMS programs

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees