About Gap
Gap始终坚持乐观酷雅的美式风格。 近50年前，Doris和Don Fisher在旧金山海洋大道开设了第一家Gap门店。在这近50年的时间中，一群卓越人才——我们的员工和顾客造就了我们品牌。 他们不仅传承着奠定Gap成功的基础，同时着眼于未来。他们希望世界可以变得更加美好。
我们坚持一贯的品牌精神，同时始终走在时尚前沿。如果您也想成为标志性美国品牌的一份子，帮助我们一起引领潮流，欢迎您加入我们。
About the Role
Associate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.
What You'll Do
- Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goals
- Ownership of collaborative planning with day to day execution of Email and SMS campaigns, including QA
- Support channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)
- Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.
- Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.
- Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholders
- Interested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiency
- Leverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.
- Collaborate with Data Science team to enhance data collection and analytic capabilities
Who You Are
- Highly analytical mindset with the ability to think creatively and problem solve
- Strong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platforms
- Experience with A/B testing, marketing attribution models, performance measurement frameworks
- Excellent communication skills, with the ability to present finding in both technical and nontechnical stakeholders
- Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.
- Curiosity about customer behavior and translating to actionable opportunities
- Experience working in a fast-paced, results driven environment with multiple priorities
- Strong business acumen and strategic thinking to drive growth initiatives in Email and SMS programs
Gap是一家为员工提供公平竞争环境的集团公司，并致力于打造无骚扰、无歧视的工作场所。 我们致力于招聘、雇佣、培训和提拔各种背景的合格人员，并在不考虑任何受保护身份的情况下做出所有就业决策。我们因长期致力于平等而获奖无数，并将继续营造一个多元、包容且归属感强的环境。今年，我们连续第17年被人权运动组织评选为“最佳工作场所”之一（a href="https://www.hrc.org/resources/best-places-to-work-for-lgbtq-equality-2022"），同时公司还被纳入2021年彭博性别平等指数（ ），这也是公司连续第四年被纳入该指数。
Salary Range: $93,700 - $121,800 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
申请
我们会发送申请网站给您，开启您的申请之旅。
浏览所有职位