About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
Develop and implement a comprehensive affiliate marketing plan that aligns strategy with Gap Inc.’s goals, invigorates brand identity, defines key objectives, and adheres to company roadmaps to drive sales growth and maximize revenue. Establish a standardized set of KPIs to ensure that Affiliate's program activity is reliably measured and appropriately delivered across defined metrics. Identify opportunities for optimization of Affiliate media activity by taking a holistic view of developing profitable innovations within the Affiliates space. Act as an internal expert in Affiliates programs best practices and identify opportunity areas from a cross-brand perspective. Remain up to date on Affiliate trends, best practices, and strategies to continually recommend shifts as necessary to achieve marketing goals and remain competitive in the industry, systematically monitor and leverage performance data to make informed decisions that optimize Affiliate programs, standardize processes across brands, and maximize ROI. Regularly collaborate with Channel Planners, leveraging actionable insights to inform overall media strategy, drive positive outcomes, and increase brand awareness. Develop and maintain strong relationships with affiliate Media Agency partners to ensure the negotiation of the best rate/values, top performance, and consistent results of Affiliate ventures. Work with Creative and Brand teams to optimize innovation for various media channels. Must appear in office 3 days per week; WFH permissible 2 days per week.
Salary Range: $272,397 - $277,397
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
What You'll Do
1. Delivering and leading data-driven digital marketing strategies that achieved consistent year-over-year revenue growth by leveraging knowledge across core digital marketing channels, demonstrating a comprehensive understanding of integrated campaign optimization;
2. Utilizing advanced reporting and analytics platforms, including Adobe Analytics, Tableau, Excel, and Power BI, to extract actionable insights and optimize campaign performance;
3. Ability to develop and implement custom dashboards and reports that provide real-time visibility into key performance indicators and drive data-informed strategic decisions;
4. Proven ability to navigate the complexities of retail marketing, with a deep understanding of customer acquisition and retention strategies tailored to the unique challenges of the retail environment;
5. Launched and managed digital campaigns that directly contributed to increased brick-and-mortar store traffic and online sales;
6. Strategically managed and optimized annual digital marketing budgets exceeding $20 million, consistently delivering a profitable return on ad spend (ROAS) while adhering to strict budgetary guidelines;
7. Developed and implemented robust budget forecasting and tracking systems that enabled accurate financial reporting and maximized marketing ROI and successfully negotiated vendor contracts and optimized resource allocation to maximize marketing effectiveness;
8. Possesses a strong understanding of retail business models and the interconnectedness of commercial plans, product strategies, and brand initiatives;
9. Translating business objectives into actionable digital marketing strategies that drive measurable results.
Who You Are
Bachelor’s degree or foreign degree equivalent in Business Administration, Marketing, Commerce and four (4) years of experience in the job offered or a related role. In lieu of a Bachelor’s degree, employer will accept one (1) additional year of work experience in the job offered or a related role for every year missing towards a US Bachelor’s degree. Employer will accept any suitable combination of education, experience, or training.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.