About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
Reporting to the Chief Communications Officer, we’re looking for a visionary communications leader to elevate Gap Inc.’s media presence and crisis response strategy to new heights. This isn’t just about managing headlines — it’s about shaping narratives that protect and strengthen our reputation while driving cultural relevance.
As Sr. Director, Media & Crisis Communications, you’ll serve as a trusted advisor to our executive team, guiding high-profile media engagements and leading strategies that safeguard and amplify our brand. You’ll own the playbook for proactive storytelling and rapid response, ensuring Gap Inc. remains a respected, influential voice in the global conversation.
What You'll Do
- Develop and execute bold media strategies that position Gap Inc. as a leader in fashion, culture, and purpose.
- Partner with executive leadership to craft narratives that reflect our values and business priorities.
- Own LinkedIn and non-traditional media strategies to expand our reach and influence.
Crisis & Reputation Management:
- Anticipate and prepare for the unexpected with robust crisis communication plans.
- Manage sensitive issues with discretion and confidence, protecting the integrity of our brands.
- Monitor media sentiment and industry trends to proactively mitigate reputational risks.
Media Relations & Storytelling:
- Serve as spokesperson for high-impact stories and issues, representing Gap Inc. with authority and authenticity.
- Build and nurture relationships with top-tier journalists, influencers, and industry voices.
- Drive proactive storytelling that showcases our purpose, innovation, and leadership.
Executive Visibility & Thought Leadership:
- Support CEO and executive visibility and thought leadership through strategic media engagements and social platforms.
- Craft compelling content that amplifies leadership voices and reinforces Gap Inc.’s business priorities.
Engage Emerging Media Platforms:
- Develop a forward-thinking approach to leverage new forms of media—such as Substack, podcasts, and creator-driven channels—to amplify brand and corporate storytelling, reach niche audiences, and foster authentic conversations.
- Build relationships with influential voices on these platforms and integrate them into broader communications strategies for maximum impact.
- Work closely with PR teams, cross-functional partners, and external agencies.
- Measure effectiveness of media strategies and share insights to continuously refine our approach.
Who You Are
- 12+ years in media relations and crisis communications, with proven success in high-stakes environments.
- A strategic thinker and master storyteller who thrives under pressure.
- Skilled in social media strategy and executive visibility.
- A trusted advisor with exceptional judgment, emotional intelligence, and diplomacy.
- Experienced in managing budgets, agencies, and cross-functional teams.
- Passionate about shaping narratives that inspire confidence and drive impact.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $195,800 - $269,300 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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