Posted on: October 29, 2021 | Job#: R13286

Associate Marketing Manager

Full time | One Harrison Street, San Francisco, CA, US 94105

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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

As the Associate Marketing Manager, you will help build seasonal marketing strategies, ensuring that Athleta brand and product campaigns are powerfully brought to life across marketing touchpoints. Reporting to the Senior Manager of Brand Marketing, the Associate Manager is a pivotal member of the Athleta Brand Marketing team. This role is responsible for supporting all marketing initiatives, planning and execution, to grow brand awareness, acquire new customers, and deepen the connection consumers experience with our brand and products.

What You'll Do

What You’ll Do

  • Help build the seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant 
  • Help lead briefing and collaborating with creative partners to develop marketing that reflects seasonal omni strategies and drives impact 

  • Execute and implement marketing strategies, collaborating closely with partners to address store and digital team needs
  • Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends 
  • Assist in development of the seasonal product messages; aid in execution of additional brand marketing priorities and special projects
  • Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail  
  • Help optimize tools and templates within the Brand Marketing organization and serve as the owner of key calendars and roadmaps, always looking for opportunities to strengthen team process and procedures for greater efficiency

Who You Are

  • 3-5 years marketing/strategy experience at a consumer brand and/or marketing agency; fashion/apparal/sports experience a nice to have  
  • Experience bringing omni marketing plans to life in retail environments

  • Team player with strong people skills who can foster dynamic relationships and work collaboratively with cross functional team members 
  • Knowledge about the sports/fitness industry and have passion for living the Athleta brand mission 
  • Self-starter with an innate sense of curiosity and eagerness to dive into multiple projects and have the strong ability to prioritize 
  • Positive attitude, high energy level and ability to thrive in a fast-paced, fluid environment and comfortable dealing with new situations and ambiguity 
  • Flexible, incredibly detail-oriented, organized and has the ability to meet/stay on deadlines;  profienient in PPT, Excel, Word and strong administrative skills
  • Hungry to learn and grow within the Athleta Marketing team 

Who You Are

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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We’ll send you to our application portal to get started.

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