Visual Strategy & Direction
•
Define and lead the field visual merchandising strategy, influencing enterprise visual direction to
ensure alignment with brand vision and business goals
Translate HQ visual direction into scalable,
actionable frameworks for field execution
•
Establish
consistent
visual standards, priorities, and success metrics across all store formats and
markets
•
Leverage customer insights and business data to inform merchandising decisions and optimize
impact
HQ
–
Field Integration
•
Serve as the primary connector between HQ Visual, Stores, and Field Leadership
•
Create structured feedback loops to influence HQ strategy, tools, and processes based on field
insights
•
Partner cross
-
functional
ly
to ensure strategies are executable and optimized for stores
Field Visual Leadership
•
Lead and develop a multi
-
level field visual organization
across multiple regions, formats, and market
dynamics
.
•
Build a strong talent pipeline through coaching, capability building, and succession planning
•
Define
and uphold
organizational structure, ways of working, and performance expectations across
regions
Execution Excellence
•
Drive consistent, high
-
quality execution of visual standards while enabling market
-
level localization
when appropriate
•
Establish routines and tools to
assess execution,
monitor
performance, and
continuously improve
outcomes
•
Ensure alignment of visual execution with business priorities and store operations
Business & Cross
-
Functional Impact
•
Drive measurable impact on sales, conversion, customer satisfaction, and productivity through
visual merchandising strategy and
execution.
Influence
enterprise initiatives, prioritization, and
investment decisions as part of Stores leadership team
.
•
Partner with Finance and Operations to align visual strategies with financial and operational goals