Posted on: March 25, 2024 | Job#: R160304

Director, Internal Communications - Banana Republic

Full time
Two Folsom, San Francisco, CA, US 94105


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About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. ​​Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.​​

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs.  ​​Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience.  Sound interesting? Join us as on the BR journey as we create what’s next.

About the Role

In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan across apparel and home. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications, employee engagements, thought leadership opportunities and create strategies that support retail and experiential activations on behalf of Banana Republic and Gap Inc. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position. You should have outstanding leadership, organizational and project management skills with superior written and verbal communication.

What You'll Do

  • Partner with the business to build a narrative that communicates Banana Republic’s company’s business objectives, culture, and values to our employees, prospective employees, shareholders, business/trade media and customers.
  • Design, edit, and produce the distribution of internal and external communication materials, internal memos, including program communications, presentations/strategies, FAQs and fact sheets, press materials, speeches, brand messages, talking points, articles, and social content.(LinkedIn, Gap Inc Comms, etc.)
  • Manage, plan and execute company Town Halls, leadership summits, internal and global summits, etc.
  • Support Gap Inc. Internal Communications partners with overall collaboration as it relates to brand updates, seasonal product news, Town Halls, earnings, reporting and cross-sharing of information.
  • Provide guidance and support to executive management for internal and external meetings, presentations, panels and events.
  • Manage internal and external communications editorial calendars to ensure consistency, and amplification of key messages and products annually and seasonally.
  • Evaluate fit with target audience to ensure comprehension.
  • Evaluate sometimes complex situations using multiple sources of information (internal and external sources)
  • Provide council on vetting opportunities, support brand and Gap Inc on crisis communications efforts.
  • Implement metrics to evaluate effectiveness of communication plan delivery.
  • Develop standards, guidelines and procedures for brand playbooks across style, content, events and more.
  • Collaborate and lead others in key initiatives and their implementation.
  • Responsible for planning, budget, and end results; set policies and strategic direction for area/team.
  • Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work.
  • Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action.
  • Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners, PR, Social, Advertising and Marketing teams and Gap Inc. counter parts.
  • Develop and support PR outreach (national, regional and Canada), media and customer events as it relates to apparel and home products, and brand sponsorships/partnerships/collaborations in collaboration with external team and agency partners.
  • Support opportunities to grow brand awareness, and build/strengthen credibility for earned media coverage.
  • Drive local press stories and product focused local editorial, exploring Influencer integrations where possible, and helping supplement brand storytelling.
  • Works cross-functionally with merchandising and channel leads to develop seasonal and annual communication frameworks aligned to regional brand and commercial objectives.
  • Establish strong relationships and collaboration with relevant stakeholders throughout the organization (Stores, Design, Merchandising, Visual, Creative, Media, Social) to inform on-going and always-on planning and business/brand alignment throughout the season.
  • Play a strong, senior strategic role in working cross-functionally and with senior leaders.
  • Function as a thought leader that generates strategic ideas for amplification and activations across all existing and first to market platforms.
  • Oversee Retail Field Communications Manager role with brand store and operation teams.

Who You Are

  • Collaborative mindset, with desire to foster partnership and conceptual integration with key teams cross-functionally (corporate communications, marketing, brand experience, creative, visual, ecomm, media, etc.)
  • High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously.
  • Concrete experience managing complex projects and programs requiring thorough leadership to align multiple teams and stakeholders.
  • Outstanding organizational skills, communication, writing and presentation skills.
  • Have industry knowledge, personality and composure to work with senior executives, major media outlets, talent/influencers and brand partners.
  • Ability to determine solutions independently, think creatively, proactively, and implement rapidly.
  • This role will be culturally plugged-in, a strategic thinker and an experienced leader.
  • Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
  • Leader of teams, collaborative, nimble and agile; Flexibility to manage competing priorities and shift focus as determined by changing business needs.
  • Deep team-orientation and desire for team building.
  • Based in San Francisco

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.


We’ll send you to our application portal to get started.

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