About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Manager, Platform Strategy serves as the in-house expert on social and digital platforms — connecting creativity, culture, and commerce. This role sits within the Marketing Shared Services Center of Excellence and acts as the connective tissue between brand teams, media strategy, and creative partners. The Platform Strategist combines deep platform fluency with a strategic, data-informed mindset to help Gap Inc brands show up where audiences spend their time — with relevance, precision, and impact.
This leader will monitor emerging platform trends, identify new opportunities for underpriced attention, and guide how our content is distributed across paid, owned, and earned ecosystems. They will help define what “best-in-class” looks like for our brands across platforms like Meta, TikTok, YouTube, Google, Pinterest, and emerging channels — ensuring we are first to move where it matters most.
What You'll Do
Platform Expertise & Innovation
- Serve as the company’s subject matter expert on platform best practices, audience behavior, and algorithmic nuances across all major social and digital platforms.
- Stay ahead of emerging trends, features, and functionality to identify new ways to unlock attention and efficiency across the media mix.
- Partner with internal media and creative leads to translate platform innovations into actionable test-and-learn pilots.
- Build and maintain strong relationships with platform partners (Meta, TikTok, YouTube, etc.) to ensure early access to betas, thought leadership, and data insights.
Strategic Guidance
- Develop and disseminate channel-specific playbooks, frameworks, and POVs to guide how brands show up across platforms.
- Advise brand and content teams on how to best structure assets, narratives, and formats for maximum engagement and reach.
- Partner closely with Paid Media and Organic Social leads to optimize platform investment and performance.
- Analyze and articulate the role of each platform within the full-funnel marketing ecosystem.
Content Distribution Intelligence
- Understand and influence how content is distributed algorithmically and paid — from engagement drivers to delivery mechanics.
- Translate performance and audience insights into actionable creative and distribution strategies.
- Partner with Analytics to measure platform ROI, efficiency, and engagement drivers to continuously refine best practices.
Leadership & Enablement
- Act as a bridge between media, creative and brand teams — ensuring knowledge sharing, platform education, and operational alignment.
- Create and lead platform workshops, trend briefings, and POV sessions to upskill teams across marketing, creative, and media.
- Represent MSS as a platform thought leader internally and externally.
Who You Are
- 5+ years of experience in social, digital media, or platform strategy — ideally within fashion, retail, or lifestyle categories.
- Deep expertise across major digital and social platforms (Meta, YouTube, TikTok, Pinterest, Google, X, Reddit, etc.).
- Proven ability to connect platform features to marketing and business objectives.
- Strong understanding of media distribution mechanics, creator ecosystems, and content performance analytics.
- Experience collaborating across strategy, creative, and media teams in a fast-paced, matrixed organization.
- Curious, entrepreneurial mindset with a passion for testing and scaling what’s next.
- Excellent communication and presentation skills — able to simplify complex platform ideas into actionable insights for stakeholders.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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