Manager, Digital Brand Marketing - Gap Outlet

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

In this role, you will help develop, implement, and optimize online brand marketing. This requires a comprehensive understanding of the target consumer and competitive retail landscape. The overall goal is to generate brand awareness within the digital space, driving web traffic, as well as customer acquisition and retention.

What You'll Do

• Collaborate with marketing, merchandising, creative and production partners on in-season marketing campaign execution, including creative reviews and quality-assurance testing.
• Identify new tactics to trial to drive brand sales and innovation.
• Pull data analytics, as needed.
• Leverage data to measure marketing effectiveness and identify opportunities for future optimization.
• Own marketing calendar updates and change orders.
• Track email content marketing performance, determining campaigns longevity based on marketing effectiveness and product inventory levels.
• Identify site and email A/B testing opportunities, gain learnings to inform future marketing strategy.
• Contribute to seasonal brand marketing campaign briefs through strategic ideation and competitive analysis.
• Identify digital photography needs monthly, in collaboration with store and promotional marketing leads. Optimizing shot needs across channels in order to stay on time and on budget.
• In collaboration with retail and promotional marketing leads, partner with styling to ensure marketed messages are cutting through and align with the product investments, consumer insights, and design trends.

Who You Are

• 4-7 years of marketing experience.
• Organized, with a strong attention to detail.
• Self-starter and leader.
• Prompt and effective communicator.
• Keen understanding of trends. Ability to quickly respond to macro-economic shifts and changing consumer behavior.
• Creative thinker, possessing the capacity to produce innovative ideas and solutions across channels and teams, for both simple and complex challenges.
• Ability to work in a dynamic and fast paced environment.
• Skilled at navigating ambiguity, with the capacity to pivot, as needed, to meet business goals.
• Strong business acumen with a solid understanding of retail fundamentals and financial metrics.
• Skilled at building strong cross-functional partnerships and influence change as needed.
• Strategic mindset and problem solver.
• Understanding of concepts and procedures specific to own subject area.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees