Posted on: February 15, 2021 | Job#: 350571

Sr. Analyst - User Experience Research

Full-time | US


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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the role

The Consumer Insights function at Gap Inc. is a critical part of defining our path forward. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. The Insights team reports to the Head of Data and Analytics and into the Chief Digital & Technology Officer and provides strategic support to our CEO and Brand and Functional Leadership Teams.

As a UX Researcher, you will be part of the Consumer Insights Digital and Innovation team and will play a critical role in driving strategic digital initiatives that support Gap Inc.’s digital priorities across our portfolio of brands. You will work with cross-functional business partners including UX, Product Management and brand digital business partners to conduct user research, leveraging the many tools we have (e.g.,, Medallia, in-lab, etc.).

By uncovering what consumers want, why they want it, and how to best meet their needs, you will help to deliver on the ongoing transformation to more customer-centric decision-making in the business.

What you'll do

  • Conduct User Experience Research to support our portfolio of brands, including study design, moderation, synthesis, and presentation of insights
  • Participate in design sprints with cross-functional business partners where you will test and iterate in a fast-paced environment
  • Support cross-functional workstreams; able to effectively manage multiple projects
  • Collaborate across data and analytics team and other key functions to enhance insights and create a holistic view of the customer
  • Leverage other insights (e.g., social insights, Adobe Analytics, Medallia) to tell the bigger picture of not just what users say they do, but what they actually do
  • Be the SME in all things usability, including knowledge of when to use different methodologies depending on goals
  • Provide actionable recommendations that are impactful to the business and move the needle on customer experience

Who you are

  • 3-5+ years professional experience in User Experience Research, Marketing Research, or Consumer Insights
  • 2+ years specifically in User Experience Research (usability research planning, executing, reporting)
  • A strategic & analytical mind with proven experience applying structure to answer complex questions and able to synthesize information into a clear, simple story, and visualize data
  • Ability to synthesize information into a clear, simple story, where you draw larger insight from user behavior vs. just what they say.
  • Experience partnering with/ managing research vendors to execute projects (or experience working at an insights research vendor)
  • Positive attitude, scrappy ‘get the job done’/can-do-anything, creative problem-solver that collaborates effectively with others
  • Design experience a major plus (to support testing and deliverables)

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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