Posted on: January 8, 2021 | Job#: 349587

Senior Manager, Retail Marketing

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Athleta

For the past 22 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the role

As the Sr. Manager, Retail Marketing, you will be responsible for creating thoughtful and impactful marketing initiatives across Athleta’s fleet of stores. From strategy and planning to implementation and analysis, you’ll have a hand in a range of exciting work — from packaging, to new store openings, to signage, to windows, and more. This role is highly collaborative and requires seasoned expertise as a pivotal member of our omni channel marketing team.

What you'll do

  • Develop and execute innovative seasonal retail marketing strategies across several channels and programs

  • Ensure commercial plan & big seasonal brand and product ideas are powerfully brought to life across the store fleet with goal of driving store awareness and traffic

  • Partner closely with Visual Merchandising and Retail Design to develop strategic, compelling and cohesive window and in-store presentations/experiences that clearly communicate key seasonal brand and product ideas

  • Own briefing and collaborating with retail creative partners to develop store-specific marketing/creative that is on brand, meets messaging objectives and delivers impact

  • Oversee new store opening marketing strategy and execution, continuously looking for better ways to grow awareness of and drive traffic to our new stores

  • Partner with our field teams to provide strategic guidance, tools, templates and best practices around store awareness and traffic driving programs

  • Oversee management of retail marketing budget, in partnership with creative production

  • Ownership of additional brand marketing priorities / special projects as needed

Who you are

  • 6-8 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency

  • Deep knowledge of retail marketing, with an understanding of the dynamics of physical stores and what it takes to create an impact with customers

  • Experience bringing omni marketing plans to life in retail environments

  • Strong leadership skills; highly collaborative and able to form effective cross functional partnerships across teams, including marketing, creative, visual merchandising, store design, field teams

  • Strong promotional/traffic-driving ideation/concepting skills

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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