Posted on: December 2, 2020 | Job#: 344646

Public Relations Manager, Brand & Product

Full-time | One Harrison Street, San Francisco, CA, US 94105


We’ll send you to our application portal to get started.

About Athleta

For the past 22 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

What you'll do

  • Play a key role in developing and implementing Athleta’s annual and seasonal PR plans

  • Drive planning and execution for press activations amplifying quarterly brand campaigns

  • Partner with PR agency to develop and execute public relations plans for Athleta – including, but not limited to managing media interviews, product/sample/image requests, and managing & executing PR / influencer events

  • Manage brand’s Power of She Fund + impact programming, including leading relationship with impact partners and cross functional teams

  • Partner with agency to order samples of key seasonal styles/products for editors and influencers

  • Support the development of key press materials including press releases, media alerts, and talking points in partnership with Gap Inc. Corporate Communications & PR Agency

  • Ensure alignment, integration and hind sighting with omni-channel marketing and cross-functional partners

  • Partner with PR Agency to develop and continuously improve reporting and sharing results with an emphasis on tying to metrics

  • PR agency management

Who you are

  • Hyper-Organized. You get things done. You achieve results on time and on deadline while communicating progress along the way.

  • Collaborative. You bring great ideas to the table and seek out feedback to make your ideas even better.

  • Solutions-Oriented. You’re ready to roll up your sleeves and think creatively to uncover the optimal solution.

  • Customer-Obsessed. You are deeply empathetic, putting yourself in the shoes of our customers.

  • Qualified. 6-10 years marketing/communications experience. Experience with press in a fast-paced environment Agency experience or experience managing external PR Agency

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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