About Banana Republic
Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.
We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.
About the role
The Associate Marketing Manager, Women’s is responsible for crafting and executing 360-degree campaigns across channels including site, email, and in-store. The Associate Manager will collaborate with multiple cross-functional partners including Design, Global Merchandising, Creative, Media, Social Media, Promo, PR and the Site and Email leads to ensure that marketing is implemented flawlessly. Success in the role will be contingent on an ability to “story tell” to various audiences, leverage the brand’s myriad of resources, a strong knowledge of both consumers and prospects, a passion for Women’s product details, curiosity around events in pop culture, a thoughtful eye on the competitive landscape, and an in-depth understanding of the evolving media and digital landscape.
The primary objective of the role will be to support the brand strategy of the Women’s business while reinforcing Banana Republic’s brand positioning and mission to acquire and engage new and existing consumers, and drive sales across channels.
What you'll do
Own development and execution of secondary and tertiary stories across channels including email, site, and in-store
Work in close partnership with creative team to brief the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies, and to meet business goal objectives. Ensure assets are created with specific attention to end use mediums
Partner with global merchandising and design to ensure that the marketing strategy for the Women’s business is aligned with the seasonal vision of the brand and product collections
Collaborate with the Site Merchandising leads to understand and develop brand strategies that will support growth specific to the online division
Develop omni-channel communication plans and recaps of primary and secondary initiatives
Manage packaging process from brief to execution in partnership with global merchandising, product development, and creative teams
Assist with strategy and execution to support third party partnerships. Support the Marketing Manager, Women’s as needed
Who you are
3-4+ years relevant Marketing experience preferred
Background in retail/fashion industry, direct to consumer, digitally native, or culturally relevant brands
Undergraduate degree required
Fluency with Excel and Powerpoint/Keynote required
Omniture and CRM experience a plus
Proactive self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
Strong organizational skills, with ability to work autonomously and as part of a team
Detail-oriented with track record of flawless execution
Strong written and verbal presentation skills
Excellent communication skills – timely follow-up and ability to articulate objectives, strategies and tactics clearly across teams
Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.
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