But First, Coffee: An Inside Look at Fisher Brew Café

by Gap Inc.

Gap Inc.

August 25, 2022

“Fisher Brew is a place to connect,” says Alexis Wood, Sr. Creative Designer at Gap Inc. “It’s more than just a way to switch up your Zoom background or get a caffeine boost. It’s a place that inspires creativity and fires up your imagination.” 

The café, which sits at the heart of Gap Inc.’s reimagined 2 Folsom Hub in San Francisco, pays homage to our founders, Doris and Don Fisher. Their love of the arts and passion for community-building inspired the redesign of the lobby, where, alongside our Co-Lab spaces, Fisher Brew provides an ideal environment to support our new ways of working.   

Multiple internal teams worked cross-functionally and with external partners to shape Fisher Brew. They joined with local partners like coffee roaster Sightglass to give the space a unique flavor that reflects Gap Inc.’s home city. Teams paid careful attention to detail (and to the planet!) in the creation of Fisher Brew. The space features specially selected Gap Home products that not only showcase the line, but also help encourage the reduction of single-use items for a more sustainable operation. What’s more, the coffee cups and sleeves are compostable. 

“My role in the making of Fisher Brew was to contribute to the ideation and creation of a space that felt inviting, approachable, relevant and cool,” says Alexandra Barton, Director of Corporate Food Services at Gap Inc. “Our team did so by partnering with a familiar local coffee roaster, by hiring welcoming baristas, by creating a seasonally friendly menu based on local farmer’s market products, and finally, by producing an artistic, sustainable, collective space.” 

The space has a welcoming vibe and an open format, offering employees the chance to meet for coffee breaks during the day, as well as an opportunity to toast to hard-earned success over a beer or a glass of wine at night.  

“My favorite part is the atmosphere!” shares Wood. “It’s exactly how I’d hoped it would be. I’ve already used the space as a work area, and I plan to get coffee here with employees from across the org to connect.” 

Barton shares Wood’s enthusiasm—Fisher Brew is the perfect place to come together and share a laugh, a bite to eat—or a moment that matters.  

“I love the counter where I can post up, respond to emails, and chat with the barista team. I also see a lot of spontaneous connections where people who normally only see each other on Zoom are meeting in 3D for the first time or reconnecting with old friends while waiting for a coffee.” 

(Insider tip: If you time your Fisher Brew visit right, our chef team just might be offering taste tests of new seasonal dishes they’re working on. Peanut butter and California date toast anyone?)


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