The expansion of the Old Navy business in Latin America continues as the brand announced Grupo Axo as Gap Inc’s exclusive franchisee for Old Navy in Mexico, just weeks after the brand’s debut of its first Caribbean store in the Dominican Republic through a franchise partnership with AR Retail S.A.
The Dominican Republic serves as an important market for the brand and is another leg of Old Navy’s Central American expansion. The Dominican Republic store opening marks the third Old Navy franchise market launch in Latin America this year, following the brand’s most recent openings in Chile and El Salvador.
“Latin America is a market with incredible potential for a brand that brings accessible and affordable fashion to all families,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. “Old Navy’s on-trend and value products that are sold in a unique, fun and family-friendly shopping environment are truly resonating with the customers in this market, and we are excited to continue growing the business through partnerships.”
Old Navy’s expansion into both the Dominican Republic and Mexico is proof of the brand’s commitment to growth in LATAM, laddering up to Gap Inc.’s Partner to Amplify strategy, which focuses on working with best-in-class companies who are experts in their markets to reach new and existing customers while supporting the business in a new and cost-effective way. Announced earlier this week, the franchise agreement with Grupo Axo will allow Old Navy’s stores and e-commerce business to benefit from Axo’s local scale, market expertise, and operational capabilities. And, as a values-driven company, Axo will continue to champion Old Navy’s commitment to the democracy of style and service.
In total, our franchisees operate Old Navy stores across 9 different countries, including Chile, Costa Rica, Egypt, El Salvador, Guatemala, Panama, Dominican Republic, Vietnam and Philippines, in addition to having an online presence in Southeast Asia and Israel.
With all the successful partnerships in LATAM, the brand anticipates continued growth in the region through partnerships within the coming years.