Gap Inc.

August 11, 2020

Now that face masks are the new normal, we want to make sure our customers have plenty of options to choose from for various ages, stages, and occasions. Whether going for a run, gearing up for back-to-school (and distance learning), or wanting to step up your disposable face mask game, Gap Inc.’s family of brands has plenty of options to keep everyone safely covered. 

Available In a wide range of fabrics and prints for adults and kids, each brand offers its own unique twist on non-medical grade masks. Often selling out, our masks have been featured in media outlets including People, Real Simple, E!, PopSugar, Today and USA Today, and are in high demand around the globe since Gap masks became available across Europe, the UK and Japan in June.

Old Navy’s cotton face masks are currently the brand’s top-selling item and offer some of the most fun and affordable masks out there with a variety 5-pack for $12.50 or a 10-pack for $25. To date, Old Navy has sold over 20 million masks and has received more than 7,500 five-star reviews. The brand continues to improve and expand its assortment of lightweight, breathable cotton masks with over 50 different colors, prints and patterns. Popular styles include classic neutral colors, polka dots, camo, floral and animal prints.

This just in -- adult masks now feature adjustable ear straps (goodbye, sore ears) and kids masks are even cuter with new animal-themed face coverings. From purple dinosaurs and gray sharks to racoons and bunnies, these adorable Critter Masks come in packs of 3 with their own mesh laundry bag for easy washing and storage.

After Gap’s first face masks quickly sold out, the team got to work and launched new and improved triple-layer cotton masks. Now offered in more than 36 different colors and prints, Gap’s masks have been receiving rave reviews from customers and press alike with lifestyle site PopSugar calling them “seriously adorable.”  To date, Gap has produced and shipped over 10 million masks and has donated 50,000 reusable masks to the Boys & Girls Clubs of America and the Boys & Girls Clubs of Canada.

Gap continues to expand and elevate its masks with new features and styles joining the assortment starting August 12. Details like a contoured silhouette, adjustable and seamless elastic ear straps, and an insert pocket are introduced with fresh colors and designs. On August 17th, Gap will offer an assortment of licensed kid masks featuring prints of their favorite superheroes and cartoons including Hello Kitty, Batman, Minions, SpongeBob and more. Gap is also releasing a special series of slogan VOTE’ and ‘BE THE FUTURE’ masks to encourage action during election year and the COVID-19 landscape..

Gap masks are available in 3-packs for $15 - $18 and 8-packs for $36 - $45 in adult and kids' (ages 4+) sizes on and in Gap stores, today.

Banana Republic’s selection of face masks and gaiters are an effortless way to elevate your look while staying safe this season. These versatile, breathable masks sold out twice before returning to virtual shelves and are back in an array of colorful patterns and stylish prints. The brand recently added gaiters with an adjustable drawstring at the back for a custom fit that won’t slip off. Offered at $15 each, the adjustable gaiters are made from a stretchy and breathable fabric blend and come in three basic colors – black, gray, and blue.

Whether mastering the bold print trend or pairing with neutrals for a chic utility look, Banana Republic’s masks are a stylish finishing touch to any outfit and are also available in kids’ sizes. Masks to compliment every skin tone will be added to the brand’s True Hues collection this fall and a little shimmer and shine will be added to festive face wear for the holidays.

Offered as a 3-pack for $29, Banana Republic’s face masks have a special slot for an insert, adjustable ear straps, and a built-in nose piece for a comfortable, secure fit.

Athleta’s Everyday Mask has sold more than 1 million units since it launched in May. This lightweight mask has almost 5 stars and 4,000 customers reviews, and has been voted number one for comfort and breathability in Vogue and USA Today. Customers will be able to purchase it in two new colors and prints for the holiday season. Focused on creating versatile masks for a range of lifestyles and activity, the Athleta team has just introduced its Made to Move Mask  -- a sustainable, breathable mask easy for girls and women to work out in. Developed in partnership with the Emergency Design Collective (EDC) and medical professionals at UCSF, this mask features soft elastic binding, an interchangeable head strap, and a hidden pocket for a removable insert. A third mask will be added to the assortment in the fall that is designed for high impact exercise. Athleta has donated 100,000 face masks to a national healthcare organization.

Both Athleta masks feature adjustable, soft knit ear loops for all-day comfort. The Everyday Mask is available as a 5-pack for $30 and the Made to Move Mask is available as a 3-pack for $25.

Janie and Jack’s 2-pack masks for children are so popular, they quickly sold out after launching. Now, back in stock and designed per CDC recommendations with extra fabric, these masks are available in some of the brand’s signature and most-loved prints and patterns. Available for adults as well, matching with your mini-me has never looked so cute.

Available as a 2-pack for $12, Janie and Jack is donating $5 for every pair of masks purchased to Baby2Baby, a non-profit organization that provides children living in poverty with diapers, clothing and basic essentials that every child deserves.

On May 11, Intermix launched an exclusive pack of reusable masks by A.L.C made from 100 percent cotton jersey in A.L.C’s iconic leopard print with 100 percent of the proceeds donated to Feeding America. In addition to offering a mix of stylish masks from designers including Veronica Beard and Lele Sadoughi, Intermix is offering its own masks designed with soft heather jersey, adjustable over-the-ear straps and nose wire in a 3-pack for $29.

As part of Gap Inc.’s commitment to health and safety for all, we will continue to look for ways to offer quick, effective solutions to the various needs that arise from COVID-19. For masks in particular, this includes offering educational resources like our Face Mask guide page, launching a B2B face mask program, giving all employees free masks across brands in North America, and making sure our customers have a variety of well-made options to meet their needs.


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