Gap Launches babyGap BedtimeBox, a New Sleepwear Subscription
by Sandy Goldberg, Director of Corporate Communications
Gap is expanding their subscription offering with the launch of the new BedtimeBox - a box that delivers three comfy sleep sets every three months. This new offering works much like the original babyGap Outfit Box, where parents select their child’s gender and size, anywhere from 6 months to 5T, and the Gap stylists do the rest. Each shipment costs $49 for three sleepwear sets (which amounts to 40% off the retail price). Similar to the babyGap Outfit Box and the Old Navy Superbox, returns are free and there’s no styling fee.
“We’ve been testing the babyGap Outfit Box for nearly a year, and have been seeing high retention rates and low return rates. And we’ve been able to learn a lot about what our customers are looking for when it comes to outfitting their baby or toddler,” said Margaret Yang, Senior Director of Buying, Gap Kids & Baby Online. “The new BedtimeBox is another way for us to move closer to the customer, and fulfill their needs with sleepwear, which is a category we know parents need to restock constantly as their child grows.”
To date, customers have been loving the babyGap Outfit Box and its different styling options that cater to parents’ needs. It’s just one of the ways we’re finding new ways to bring our customer what they need, when they need it, in a way that works for their busy lives. Click here to learn more about babyGap subscription service.