March 9, 2017

For the past 10 years, Gap brand and franchise partner Al Tayer have been bringing the best of American, casual style to the GCC with now 17 Gap stores across the UAE, Kuwait, Qatar and Bahrain.

Gap UAE also hit another milestone on February 9, launching the first franchise-owned Gap Factory store, bringing a new extension of the brand to shoppers in Dubai. The store is based in the newly-launched Meeras Outlet Village Mall and has already been a huge hit.

“Since the launch 10 years ago, Gap has become a go-to for shoppers in the Middle East. We're excited to bring another extension of the brand to the region with Gap Factory, allowing fans to enjoy Gap's casual style at an exciting price point," says Facundo Ginobili, Vice President of Business Development and Strategy for Global Franchise.

To celebrate 10 years, Gap offered a limited-edition T-shirt and hoodie range available only in the Middle East. The exclusive tops for women, men and kids showcase the skylines of Dubai, Abu Dhabi, Oman, Kuwait, Qatar and Bahrain, as well as the symbolic UAE falcon and '10' embossed prints as a tribute to the region with thanks to the Gap customers that have supported the business for the last decade.

The team worked with local bloggers, influencers and employees with a 10-year connection to the brand to produce celebration-themed social videos. Rocking their Spring favorites, each showcased their enthusiasm for the Gap brand and 10-year anniversary.

Congratulations to Gap and Al Tayer on 10 successful years!

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