Posted on: May 7, 2025 | Job#: R188750

PR Specialist - Gap Inc.

Full time
Two Folsom, San Francisco, CA, US 94105

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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The PR Specialist will play a crucial role in supporting strategic communications for Gap Inc., including the company's CEO. This position offers an exciting opportunity to help shape and execute the CEO’s communication strategy both internally and externally, ensuring alignment with our corporate strategy and Gap Inc.’s purpose and priorities. The ideal candidate will be a strong writer, with great creativity and organizational skills and a passion for content creation and media relations.

What You'll Do

  • Social Media Management & Content Creation:
    • Help create and manage content for CEO’s LinkedIn to enhance thought leadership presence.
    • Maintain content calendar and support development of weekly CEO LinkedIn brief outlining posting cadence, copy/assets for review and other notable flags.
    • Work with the broader communications team to align on social media strategy across Gap Inc., brands and other senior leaders.
    • Create engaging/shareable content and work with creative team to keep social assets updated.
    • Monitor LinkedIn posts, competitor activities, and industry best practices to identify opportunities for continued channel enhancement.    
    • Develop quarterly report to track progress against social goals.
       
  • Executive Communications Support:
    • Collaborate with cross-functional teams in developing weekly CEO brief to share timely content for review/discussion.
    • Manage and maintain organization of CEO email inbox.
    • Manage formatting, previewing and sending of all-employee CEO emails from Mailchimp platform.
       
  • Media Relations Support:
    • Create briefs for CEO events, speaking engagements and interviews.
    • Support management of VIP stakeholder list and work closely with PR teams to support VIP seeding process. 
    • Research, arrange meetings and build relationships with key reporters, media outlets and content creators.
    • Pitch ideas to the internal team on prominent and emerging media platforms that we can leverage to advance CEO thought leadership platform.
       
  • Event Support:
    • Support vetting of events and speaking engagements.
    • Proactively research and present new speaking opportunities that support CEO external speaking strategy and advance Gap Inc. narrative.
    • Maintain CEO event tracker to organize incoming event/speaking opportunity invites, track decisions and plan into event execution.
    • Support event logistics as needed.
       
  • Corporate Affairs Support:
    • Support ad hoc corporate affairs team needs i.e. research media opportunities/events on-traditional media, help coordinate logistics and materials for corporate events, and support creation of internal presentations.

Who You Are

  • Bachelor's degree and proven experience in a comparable communications, PR, or marketing role.
  • Prior experience in media relations, press seeding and project management. 
  • Understanding of social media platforms, particularly LinkedIn, and proficient in content creation.
  • Excellent communication skills, both written and verbal, with a keen eye for detail.
  • Strong interpersonal skills and ability to work with senior leadership and external stakeholders.
  • Ability to adjust to evolving priorities and handle sensitive information with professionalism and confidentiality.
  • Ability to work in a fast-paced, deadline-driven environment while managing multiple projects.
  • Knowledge of industry trends and best practices in communications and social media.
  • Demonstrated ability to work collaboratively within a team and across departments.

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $73,400 - $93,600 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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