About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
The Senior Brand Marketing Manager – Kids, Baby & Family is a strategic, creative, and results-driven leader who will drive marketing initiatives that connect with parents, caregivers, and young families. Reporting to the Director of Kids/Baby/Family Brand Management, this role will be responsible for shaping the narrative, developing engaging content, and executing high-impact campaigns that fuel brand awareness and customer loyalty.
What You'll Do
- Lead Brand Marketing Strategy: Develop and execute a comprehensive 360° marketing strategy for the Family Active category, aligning with brand vision, seasonal priorities, and business goals.
- Campaign & Content Development: Drive the creation of engaging, movement-inspired content and campaigns that resonate with active families across digital, social, and in-store channels.
- Social-First Storytelling: Collaborate with social and creative teams to produce platform-specific content that celebrates active lifestyles and family moments.
- Cross-Functional Partnership: Work closely with Creative, Merchandising, Product, PR, Media, and eCommerce teams to ensure cohesive storytelling and seamless execution across all touchpoints.
- Performance & Insights: Analyze campaign performance and consumer behavior to inform future strategies and optimize engagement and conversion.
- Retail & Digital Integration: Ensure a unified brand experience across physical and digital environments, enhancing the customer journey and brand perception.
Who You Are
- 7–10 years of brand marketing experience, ideally in activewear, lifestyle, or consumer goods.
- Proven success in developing and executing multi-channel campaigns for family or movement-oriented audiences.
- Expertise in social-first marketing, influencer engagement, and digital storytelling.
- Strong cross-functional collaboration skills and ability to lead complex initiatives.
- Passion for active lifestyles, family engagement, and building meaningful brand connections.
Benefits at Old Navy
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $144,200 - $191,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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