Manager, Media Effectiveness

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling (MMM) program and broader marketing analytics efforts. In this position, you’ll help manage model inputs, partner with external vendors, and interpret analytical outputs to inform marketing investment decisions. A core part of the role is ensuring teams have a holistic view of marketing effectiveness across methodologies. You’ll collaborate closely with media, brand, finance, and data partners to keep our measurement frameworks accurate, actionable, and aligned with business needs. This is a collaborative, high visibility role that contributes directly to how we evaluate performance and optimize marketing spend.

What You'll Do

• Evaluate marketing effectiveness by interpreting Marketing Mix Model (MMM), Experiments, Attribution and other methodologies, delivering insights that quantify impact and guide long‑term investment decisions.
• Partner with external vendors, agencies, and internal teams to contribute to model testing and calibration, reviewing validation, diagnostics, and back‑testing to ensure the MMM remains accurate, stable, and aligned with business realities.
• Compile and analyze complex datasets from web analytics tools, media platforms, and internal systems to support ongoing performance evaluation, model inputs, and insight generation.
• Drive day‑to‑day marketing analytics; coordinating data pipelines, supporting analytics processes, interpreting findings, and ensuring timely insight delivery and stakeholder alignment.
• Design data‑driven solutions by partnering with stakeholders to clarify business needs and collaborating with the Marketing Effectiveness team on analytical approaches, scenario planning, and incrementality frameworks and translate analytical outputs into compelling narratives.
• Support executive engagement by preparing materials and synthesizing analytical findings into clear, actionable recommendations for senior leadership

Who You Are

• Subject Matter Expertise. You bring 4–7 years of analytics experience, with a strong foundation in data analysis, interpretation, and insight generation.
• MMM & Time‑Series Fluent. You have hands‑on experience with Marketing Mix Modeling and similar time‑series approaches and can turn complex outputs into clear, actionable insights.
• Paid Media‑Savvy. You understand paid media performance, ideally with experience in Programmatic and/or Paid Social, plus familiarity with Search, Affiliate, or Video.
• Technically Strong. You’re proficient in SQL (required), comfortable working with large datasets, and a power user of Excel. Expertise with R or Python is a plus.
• Web Analytics Knowledgeable. You understand web analytics fundamentals and tools like Adobe Analytics.
• Clear Communicator. You excel at simplifying complexity, crafting compelling narratives, and presenting insights to both technical and non‑technical audiences.
•  Detail‑Oriented & Strategic. You can dive into data quality and models while keeping sight of broader business objectives.
• Collaborative Influencer. You work well across teams, build strong relationships, and can influence stakeholders at all levels in a highly matrixed environment.
• Strong prioritization and stakeholder management. You can balance competing requests, set expectations, and guide teams toward the highest‑impact analytical work.
• Adaptable & Resilient. You manage multiple priorities with ease, stay grounded amid ambiguity, and thrive in fast‑moving environments.
• Curious & Growth‑Minded. You’re eager to learn, open to feedback, and motivated to continuously improve analytical approaches and processes.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees