Manager, Public Relations

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

In this role, you will play a key role in supporting public relations efforts in an energizing, fast-paced environment. You will be an ambassador for the brand, helping to drive press and brand awareness across key media channels. You will be instrumental in the development and execution of impactful PR campaigns and support efforts to secure editorial coverage. Ideal candidates are highly organized, proactive communicators with strong writing skills and a passion for storytelling, culture, and community.

What You'll Do

• Support the planning and execution of PR initiatives, including fashion and brand media outreach (national and regional), product launches, customer events, and brand moments
• Draft and edit written materials such as press releases, talking points, Q&As, and briefing docs to help shape consistent messaging and brand voice
• Build and maintain relationships with editors, influencers, and key social contacts; manage product send-outs, appointments, and outreach follow-up
• Liaise with NYC-based PR agency for all editorial requests and administrative tasks
• Drive coordination of brand and media events, helping manage logistics, vendor communication, and on-site execution
• Collaborate cross-functionally with marketing, creative, social, and brand teams to ensure integrated communications
• Help monitor and track media coverage, compile reporting, and analyze campaign performance
• Weekly product orders for all editorial, gifting, internal, and external requests

Who You Are

• 3-5 years of relevant experience, ideally in fashion, retail, or consumer lifestyle sectors
• Exceptional verbal and written communication skills
• Detail-oriented and highly organized, with the ability to juggle multiple projects and timelines
• Collaborative and enthusiastic, with a can-do attitude and a proactive approach to problem-solving
• Strong understanding of media landscape and influencer space
• Curious, culturally engaged, and passionate about storytelling at the intersection of brand, fashion, wellness, and community
• Understanding of how brand engagement fits into the larger picture of marketing at Gap Inc.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees