About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Manager of Audience Insights & Segmentation is responsible for identifying actionable audience insights for Gap Inc’s brands. Sitting within the Marketing Intelligence organization and reporting to the Director of Audience Insights & Segmentation, you will serve as an embedded resource within the brand organizations tasked with leveraging first- and third-party data sets to derive key insights that inspire best-in-class creative development and placement for the brand’s campaign/seasonal and evergreen marketing activities.
As a brand-aligned resource, you will serve as the key point person for central and brand-specific marketing teams when it comes to social & search insights, media platform habits & practices, and trends across social media, culture, and entertainment. Specifically, we are looking for someone with strong experience working with video and influencer insights.
What You'll Do
- Leverage disparate data sources (including social chatter, search terms and keywords, platform best practices & case studies, and cultural & entertainment trends) to support brand-specific and Gap Inc marketing initiatives
- Generate insights from first- and third-party datasets to profile key media audience segments, hindsight marketing activities, and input into strategic, tactical, media, and creative briefings
- Act as the subject matter expert on social relevance for your assigned brand(s), measuring the success of marketing campaigns and providing a point of view on brand fit for talent and brands being considered for partnerships and collaborations
- Surface trending themes, formats, and best practices for paid social platforms to inspire better placement and creative development
- Partner with other Gap Inc insights functions to tell a complete picture of brand audiences, marketing campaigns & collaborations, and product launches
- Highlight cultural, entertainment, audience, and social media trends, and advocate for an up-to-date understanding of key media audiences
- Partner with Audience Data Strategy and Gap Inc’s media agency to ensure that key audiences and related strategies are reflective of the current audience insights and definitions
Who You Are
- Established marketing experience working with audience insights and segmentation
- Experience mining social listening, search trends, and cultural & entertainment trends
- Proven ability to think through data sources and analysis in new and unconventional ways
- Expertise in crafting a cohesive narrative from multiple data sources
- Strong understanding of methodology, data, and systems best leveraged for research
- Diverse-minded, curious, creative and solution-oriented
- Demonstrated ability to generate strategic insights from rigorous analysis
- Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
- Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
- Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $119,400 - $155,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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