About Banana Republic
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.
About the Role
The Senior Director of PR & Partnerships is responsible for driving growth of Banana Republic’s footprint in culture and ensuring a consistent and cohesive voice and experience for across all external PR, partnerships, and event initiatives. Reporting to the Head of Marketing, you will orchestrate holistic activations across these verticals aligned to Banana Republic’s goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, while also collaborating closely with the Marketing leadership team to ensure consistent alignment and amplification of key messages across paid, owned, and earned media.
What You'll Do
- Architect a cohesive strategy across PR, partnerships, and events aligned to Banana Republic goals and objectives
- Orchestrate activations across PR, partnerships and events by overseeing a comprehensive calendar for the PR & Partnerships team
- Partner with Brand Marketing leadership to align paid, owned, and earned media activations
- Develop the strategic vision for Banana Republic’s PR to increase brand relevance, awareness and engagement across traditional and digital media platforms
- Own strategic relationship with PR agency and key media outlets, continually seeking out opportunities for brand exposure
- Serve as the external communications lead for Banana Republic, ensuring consistent messaging in support of the brand’s reputation and interests
- Guide holistic partnership strategy, ensuring partnership and collaborations drive relevance complement brand positioning and marketing efforts to achieve goals
- Cultivate and develop relationships with like-minded brands, celebrities, influencers, organizations, and other relevant stakeholders for new potential partnerships
- Surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth
- Steer all Banana Republic event activations, ensuring the creation of impactful, cohesive events aligned to key product launches and marketing campaignsNegotiate and oversee contracts for partnerships and sponsorships, including contract renewals
- Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals
Who You Are
- 12+ years marketing experience with 7+ in Public Relations and Partnerships
- 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams
- Experience identifying and executing innovative collaborations with brands, talent, and organizations
- Experience owning relationships with media outlets and securing press coverage on behalf of a brand
- Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment
- Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
- Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
- Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $195,800 - $269,300 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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