About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
As the Brand Manager supporting Banana Republic, Old Navy, and Athleta in our International and B2B divisions, you’ll play a critical role in shaping how these iconic brands come to life across global markets. Sitting at the intersection of global brand strategy and local market activation, you will serve as the connective tissue between Gap Inc. brand teams and our international franchise and wholesale partners across Latin America, the Middle East, Asia-Pacific, and Europe.
This is a high-impact role for a strategic and seasoned marketer who thrives in a fast-paced, cross-functional environment and is passionate about building brand equity and commercial success across diverse global audiences.
What You'll Do
- Lead brand strategy execution for Banana Republic, Old Navy, and Athleta across international B2B channels, including franchise and wholesale
- Develop and deliver seasonal marketing strategies, global toolkits, and localized playbooks that drive brand consistency and cultural relevance
- Serve as the key brand point of contact for partners and regional teams; own positioning tools, onboarding materials, and creative resources
- Collaborate cross-functionally with internal teams including Creative, PR, Social, Digital, Visual Merchandising, and Regional Marketing to ensure cohesive global execution
- Partner with local markets to activate high-impact brand campaigns, launches, and moments, tailoring global strategies to regional needs
- Drive the marketing workstream for new market entry and country launches, ensuring alignment with brand values, tone, and commercial priorities
- Represent brand voice and marketing performance insights during key global summits, planning meetings, and partner engagements
- Identify new opportunities to evolve tools, processes, and efficiencies across the international marketing ecosystem
Who You Are
- 6–8 years of brand marketing experience, ideally within fashion, retail, or consumer lifestyle brands
- Proven ability to manage global marketing plans and partner relationships across regions
- Highly strategic, with strong brand acumen and commercial instincts
- Comfortable navigating complex organizations and influencing cross-functional teams
- Proactive, adaptable, and energized by ambiguity and cross-cultural collaboration
- Strong communication skills, both written and verbal
- Exceptional project management skills, with a keen eye for detail and deadlines
- Experience in franchise, wholesale, or B2B marketing a plus
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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