Copywriter

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

We’re looking for a creative, detail-driven writer to join our Editorial Team. As our Promo Copywriter II, you’ll help shape the Gap voice across high-visibility touchpoints—from site and email to store signage and social media. You’ll write promotional and loyalty-focused copy that’s clear, actionable, and on-brand—always crafted with the customer in mind.

This role sits at the intersection of creativity and commercial planning, partnering closely with designers, marketers, and brand teams to bring sale campaigns to life. You’ll juggle a variety of projects across multiple channels and timelines, often with overlapping deliverables. Success in this role requires not just writing talent, but a systems-oriented mindset—someone who thrives in complex workflows, adapts quickly, and keeps things moving forward with clarity and calm.

What You'll Do

• Write promotional copy for site, app, email, social, and in-store experiences
• Take ownership of creative direction at the executional level, refining and adapting it independently across deliverables
• Translate marketing objectives and customer insights into clear, action-driving language
• Collaborate with design, merchandising, operations, and marketing partners to bring briefs to life across a range of customer touchpoints
• Support seasonal strategy, our loyalty programs, and evolving brand initiatives and business needs
• Balance multiple projects on staggered timelines with strong organizational skills and attention to detail
• Ensure accuracy in product representation, pricing, and legal requirements
• Proofread and self-edit all work for clarity, consistency, and tone

Who You Are

• 3+ years of experience in copywriting, preferably in retail
• 1–2 years experience in promotional marketing, loyaltyewards programs, or UX strongly preferred
• Strong portfolio showcasing creative thinking and clean, customer-facing writing
• A proven track record tailoring content across channels and platforms
• Excellent grammar, editing, and proofreading skills
• An understanding of brand voice nuances and ability to adapt tone for different use cases and audiences
• An interest in fashion, pop culture, and evolving customer behaviors
• Strong communication skills and the ability to collaborate with a wide range of partners
• BA or equivalent experience preferred

​You’re a Great Fit If...

• You write and edit fast without sacrificing clarity or craft
• You’re the kind of creative who understands how to make a great idea support a strategy
• You’re a self-starter who knows how to prioritize and organize your own workload
• You naturally think in systems and processes—and you’re good at making sense of overlapping deadlines and deliverables across a complex workflow

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees