About Banana Republic
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.
About the Role
As the Director of Field Visual Storytelling & Brand Experience, you will lead the execution of our visual strategy across stores, bringing product stories to life that reflects our brand codes and deepens customer connection. Your focus will be on delivering experience-driven, emotionally resonant environments through styling, visual merchandising and windows that elevate the in-store customer journey.
In this role, you’ll work in close partnership with the Head of Visual to align seasonal direction with field execution. You will lead and support regional visual leaders and serve as a key connector between HQ and the Field, translating strategy into action and ensuring excellence across every location.
You will also work collaboratively with District Managers and Regional Directors, helping to inform and align on visual priorities and storytelling opportunities, increasing engagement and elevating the customer experience across the fleet.
This position will be based in San Francisco.
What You'll Do
- Execute seasonal field visual merchandising strategies that bring the brand to life through storytelling, styling and elevated product presentations.
- Translate creative direction into actionable tools, directives, and standards for regional visual teams and stores.
- Ensure windows are executed consistently across stores, aligning with seasonal campaigns and brand priorities.
- Partner with the Head of Visual to ensure alignment on executional priorities and brand presentation.
- Build strong relationships with District Managers and Regional Directors, supporting visual education and helping align on seasonal strategies.
- Coach and develop regional visual teams to maintain visual standards and support local needs with creativity and consistency.
- Collaborate with cross-functional teams including merchandising, marketing and store operations to deliver cohesive in-store experience.
- Provide feedback to HQ partners on field execution, customer response, and competitive insights to help refine future strategies.
- Travel regularly to stores to evaluate execution, support key moments, and provide hands on leadership.
Who You Are
- Experienced visual leader with 7+ years in field visual merchandising, including multi-store or regional oversight.
- Passionate about the customer journey, with a strong understanding of experience design, storytelling, and visual strategy.
- Highly collaborative, with a proven ability to build strong partnerships across store leadership and HQ teams.
- Skilled in creating and executing clear, actionable visual tools and direction.
- Experienced in window execution and campaign rollouts, ideally within a premium or lifestyle retail brand.
- A strong communicator who can translate creative vision into executional clarity.
- Excited to travel, lead in the field, and be hands-on in bringing the brand to life.
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $152,500 - $202,000 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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