About Gap Inc.
At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.
Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.
Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.
We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.
We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.
About the role
The Senior Director, Head of Celebrity & VIP Relations owns the company’s celebrity & VIP strategy and relationships, creating opportunities for celebrities & VIP’s to authentically engage with the brand through product placement, red carpet dressing, events, appearances, partnerships, gifting, editorial opportunities, and cultural moments.In this role, you will work in an energizing, fast paced environment focused on celebrity and VIP endeavors. You will be an ambassador for our brands, driving heat, and brand awareness across all media channels. You will be responsible for creating impactful cultural moments. You should have outstanding organizational skills with strong talent relations. This role is highly relationship-driven and serves as the primary bridge between the company and celebrity & VIP talent, managers, agents, stylists, and publicists.
What you'll do
- Develop and manage strategic relationships with celebrities, VIP’s, agents, managers, publicists, and celebrity stylists.
- Lead celebrity product placement strategy.
- Identify opportunities for product seeding, gifting, organic placement, and strategic celebrity visibility.
- Lead high visibility dressing opportunities in partnership with stylists.
- Develop relationships with top stylists and their teams.
- Identify upcoming red carpet, award show, premiere, festival, press, and cultural opportunities.
- Coordinate celebrity & VIP appearances, events, launches, dinners, and brand activations.
- Negotiate celebrity & VIP partnerships, appearances, placements, and related opportunities alongside legal/business affairs.
- Build and maintain a strategic celebrity & VIP database, including relationships, preferences, sizing, upcoming projects, key dates, and brand affinities.
- Monitor celebrity & VIP culture and identify opportunities for timely brand integration.
- Work closely with PR and Communications to maximize celebrity & VIP moments.
- Partner with Social/Marketing to amplify high-value celebrity placements.
- Develop long-term relationships rather than focusing on transactional placements.
- Collaborate with the Head of Casting when a celebrity could play a role in a campaign, shoot, or branded production.
Who you are
- Personality and composure to work with senior executives and major talent.
- Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule.
- Understanding of how brand engagement fits into the larger picture of marketing.
- Passionate consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three.
- Develop and implement innovative solutions for complex situations in a fast-changing environment.
Salary Range: $196,300.00 - $265,000.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
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