Posted on: March 25, 2024 | Job#: R160297

Head of Digital

Full time
Two Folsom, San Francisco, CA, US 94105


We’ll send you to our application portal to get started.

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

The Head of Digital is a key role on the Athleta Leadership Team that perfectly straddles the art and science of ecommerce. We’re looking for an inspirational, high-energy visionary who will elevate Athleta’s digital expression to the next level through industry-leading website, app, media and omni customer experiences to unlock breakthrough financial results.

This is a uniquely exciting moment to join the team. Not only will you lead our ecommerce business through a period of unparalleled growth, but you’ll influence and optimize all aspects of our digital platforms end-to-end. That includes ensuring we’re building a world-class and elevated customer experience, thoughtfully integrating emotional and captivating stories, supporting the evaluation and integration of the most important and exciting new technical features to increase conversion, and otherwise ensuring our customer has the most supportive, frictionless, and inspiring digital brand experience possible.

You will be responsible for full P&L ownership across our digital channels and contribute meaningfully to the overall strategic vision for how this critical channel is going to help us achieve ambitious business and brand goals over the year. That includes owning and evolving the strategy & priorities across the digital experience and overseeing the cross-functional processes to enable customer-facing category experience (navigation, product content) in accordance with business strategy & priorities.

You’ll also activate and inspire a highly talented team and support them through the inevitable highs and lows of a very dynamic business. We’re looking for a cultural leader who can bring out the best in those around them, and ensure we have the psychological safety, growth mindset, and sense of purpose (and play!) needed to do career-defining work.

What You'll Do

  • Predicts and capitalizes on business opportunities and risks in-season through utilizing sales performance and marketplace information.
  • Participates in key decisions as both a member of the Athleta leadership team and the Gap Inc. central digital team to ensure online/digital best practices are in place.
  • Ensures our online experience is constantly evolving and elevating to meet our customer’s needs and biggest business opportunities.
  • Ensures product news and big ideas are translated into an exciting customer site experience with a focus on storytelling through our digital capabilities.
  • Collaborates with enterprise digital team to develop key digital experiences and potential UX tests for consideration and prioritization.
  • Leads, directs, and develops the digital team composed of multiple functions.
  • Oversight for E-commerce, Digital, Retention, and Media Marketing
  • P&L Ownership: Accountable for delivering annual sales and profit targets for a large proportion of the total brand’s business

Who You Are

  • Ecommerce Leadership: Ecommerce background with an understanding of how to drive results in retail.
  • Business Drivers Leadership: Highly developed understanding of e-commerce business drivers impacting top and bottom line, as well at the ability to interpret web analytics to implement/drive strategy.
  • P&L Leadership: Proven track record of leading business strategy, commercial planning, and driving results
  • Team Leadership: Deep experience leading cross-functional teams of technical and non-technical experts to drive a common vision.
  • Personal Leadership: Demonstrated executive presence, ability to navigate complexity, work with creative and technical teams, and collaborate across a senior leadership team.
  • Change Leadership: Experience leading through significant change & transformation to move on organization forward in a financially responsible way.
  • Talent Builder: Proven track record of assessing, attracting and developing best in industry leaders and teams.

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $255,300 - $351,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.


We’ll send you to our application portal to get started.

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