Posted on: July 3, 2024 | Job#: R160218

Senior Manager, Partnerships, Collaborations, & Events

Full time
55 Thomas Street, New York, NY, US 10013


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About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. ​​Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.​​

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs.  ​​Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience.  Sound interesting? Join us as on the BR journey as we create what’s next.

About the Role

Banana Republic is looking for a Senior Manager of cultural partnerships, collaborations and events. You will work in an energizing, fast-paced environment focused on all PR and brand building experience endeavors. You will be an ambassador for our brand and Gap Inc, driving press and brand awareness across all media channels.

This Senior Manager will be culturally plugged in and a connected strategic thinker; a magnet of innovative ideas who will be responsible for leading Banana Republic partnerships, collaborations, sponsorships and events while supporting the PR team on growing the brand’s footprint as a premium lifestyle brand.

Responsible for creating impactful brand campaigns, creating strategies that support PR, retail and experiential activations, managing partners, collaborations, and executing seeding and influencer campaigns.

The ideal candidate will be connected to the fashion, culture, and lifestyle realms and have a keen understanding of building highly effective initiatives to drive brand love, driving relevance, product energy and consideration.

They will have strong relationships with media, tastemakers, influential partners as well as have an entrepreneurial and innovative mindset. You should have outstanding leadership, organizational and project management skills with superior written and verbal communication skills.

What You'll Do

  • Adept at identifying opportunities for innovation and impact by vetting and putting forth the right celebrities, creators, tastemakers, emerging talent and collaborators in new and exciting ways.
  • Own cross-channel communications campaigns in culture, lifestyle, fashion, home, retail, entertainment and/or related fields.
  • Create opportunities to grow brand awareness, and build/strengthen credibility and emotional connections among our customers for earned media coverage.
  • Works cross-functionally with merchandising and channel leads to develop seasonal and annual PR and influencer frameworks aligned to regional brand and commercial objectives.
  • Lead both organic seeding and paid partnerships to supplement talent and amplify regional product strategy, sample programming and showroom management. 
  • Establish and maintain key relationships with editors, stylists, influencers, tastemakers, brand partners, etc. with messaging on the brand and product newness with consistent outreach related to brand news, events, seeding, etc. 
  • Support Influencer strategy and the 360 approaches across talent, product and storytelling for brand and influencer channels.
  • Oversee and execute all aspects of brand sponsorships/partnerships/collaborations including strategic planning, project management, ongoing relationship management and cross-functional working groups/collaboration.
  • Event and experiential activation ownership inclusive of planning and execution (e.g., guest experience, event layout, agency and vendor management, entertainment bookings, décor and scenic, asset creation, catering, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event ROI reporting.
  • Drive regional events strategy for media/influencer activations and local retail events aligned to the brand marketing and cultural calendar deliver engaging customer experiences.
  • Manage PR and West Coast agencies and consultants on strategy, execution, events and results.
  • Establish strong relationships and collaboration with relevant stakeholders throughout the organization (Design, Merchandising, Visuals, Creative, Media, Social) to inform on-going and always-on planning and business/brand alignment throughout the season.
  • High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously.
  • Function as a thought leader that generates strategic ideas for amplification and activations across all existing and first to market platforms.
  • Concrete experience managing complex projects and programs requiring thorough leadership to align multiple teams and stakeholders.
  • Experience with integrated marketing approaches related to influencer strategies, experiential activations, affiliate/paid programs, etc.
  • Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
  • Responsible for planning, budget, KPIs and end results; co-set policies and strategic direction for area/team and agency partners.
  • Manage budgets and seasonal timelines and updates.
  • Report to Head of PR and Communications.

Who You Are

  • Personality and composure to work with senior executives and major media outlets
  • Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
  • Ability to determine solutions independently, think creatively, and implement rapidly
  • Understanding of how brand engagement fits into the larger picture of marketing; Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
  • Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $140,700 - $186,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.


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