About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
The Senior Director, Field Visual Merchandising leads the brand’s field visual function, setting the strategic direction for how brand vision is translated and executed across all store environments. Reporting to the Head of Stores, this role serves as the primary liaison between HQ Visual and Field Leadership, ensuring
alignment between creative intent and operational execution to drive a consistent, customer-centric experience and profitable sales.
What You'll Do
Visual Strategy & Direction
• Define and lead the field visual merchandising strategy, influencing enterprise visual direction to ensure alignment with brand vision and business goals Translate HQ visual direction into scalable, actionable frameworks for field execution
• Establish consistent visual standards, priorities, and success metrics across all store formats and markets
• Leverage customer insights and business data to inform merchandising decisions and optimize impact
HQ–Field Integration
• Serve as the primary connector between HQ Visual, Stores, and Field Leadership
• Create structured feedback loops to influence HQ strategy, tools, and processes based on field insights
• Partner cross-functionally to ensure strategies are executable and optimized for stores
Field Visual Leadership
• Lead and develop a multi-level field visual organization across multiple regions, formats, and market dynamics.
• Build a strong talent pipeline through coaching, capability building, and succession planning
• Define and uphold organizational structure, ways of working, and performance expectations across regions
Execution Excellence
• Drive consistent, high-quality execution of visual standards while enabling market-level localization when appropriate
• Establish routines and tools to assess execution, monitor performance, and continuously improve outcomes
• Ensure alignment of visual execution with business priorities and store operations
Business & Cross-Functional Impact
• Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy and execution. Influence enterprise initiatives, prioritization, and investment decisions as part of Stores leadership team.
• Partner with Finance and Operations to align visual strategies with financial and operational goals
Leadership Expectations
• Acts as the senior field voice in shaping visual and store experience strategy. Leads multiple teams of leaders with accountability for end-to-end results
• Influences senior leadership decisions and cross-functional priorities.
• Solves complex, ambiguous problems and drives innovative, scalable solutions.
• Lead change management for new visual strategies, tools, and ways of working across the field organization
Who You Are
Qualifications
• 12–15+ years of progressive retail leadership experience, including multi-unit and field-based roles
• Deep expertise in visual merchandising, field operations, and strategy development
• Proven ability to translate creative vision into scalable, operational execution
• Strong leadership capability with experience leading leaders and large, distributed teams
• Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
• Strong business acumen with the ability to connect visual strategy to financial outcomes
Benefits at Old Navy
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $194,100 - $262,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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