Posted on: July 19, 2021 | Job#: 367426

Manager, Customer Analytics – Loyalty and Payments

Full-time | Two Folsom, San Francisco, CA, US 94105


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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the role

The Loyalty Strategy & Analytics team is responsible for loyalty strategy and innovation across Gap Inc.’s family of brands. The Loyalty Business Analytics team sits within this team, serving as a shared resource that supports loyalty strategy on marketing effectiveness, portfolio trending, forecasting, loyalty performance and customer behavior to support deeper segmentation opportunities. This role will lead a team that works hand-in-hand with business partners across each brand, including Marketing, Finance, Strategy, Customer Data & Analytics, and Product Management.

What you'll do

  • Lead and develop a team responsible for supporting the brands on seasonal campaign planning, customer insights, and optimization
  • Partner with key stakeholders while leveraging customer data and marketing analytics to build a story and influence with actionable strategies
  • Perform complex analyses, incorporating cross-brand insights to support loyalty customer objectives
  • Partner with Customer Data & Analytics team to identify testing strategies, including the definition of test and control groups and KPIs for ongoing L&P initiatives
  • Evolve practices for reporting KPIs that better identify customer level-insights to help define loyalty tiering and drive deeper segmentation

Who you are

  • 5+ years of relevant work experience in marketing, analytics, loyalty, eCommerce or related field analyzing multi-channel marketing programs or supporting detailed forecasting
  • Demonstrated project management and organizational skills with the ability to manage multiple projects with competing priorities and deadlines
  • Proven ability in synthesizing financial data, evaluating business objectives, and interpreting customer insights into successful marketing recommendations
  • Strong business acumen with the ability to draw insights, tell a story, and influence strategic direction across the business
  • Advanced command of reporting and BI tools: advanced Excel, Essbase, Adobe Analytics, Power BI, NOVA, Venus, SQL a plus
  • Past retail, loyalty, or credit card experience preferred
  • Bachelor’s Degree; MBA a plus

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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