Posted on: January 15, 2021 | Job#: 349829

Marketing Manager, Canada Email Programs

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Athleta

For the past 22 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the role

This Manager is responsible for the strategic development and execution of batch, triggered & lifecycle emails for Athleta Canada. This position will report to the Director of Retention Marketing. We are looking for a strategic thinker; someone who thrives on using technology & innovation to implement continuous improvement across all areas of responsibility and bring our customers the most relevant experiences possible. Athleta is a fast-growing brand with continued focus on increasing awareness, driving new & existing customer purchases, and engagement with the Athleta community. Based at our San Francisco headquarters, this job sits within the Athleta digital marketing team and will work cross-functionally with teams including, but not limited to, brand marketing, creative & editorial, product management, analytics, web merchandising, and our email & technology vendors. The ideal candidate will have strong communication skills, proactive & organized, a willingness to work within a highly matrixed organization and possess a passion and curiosity for digital marketing, email marketing & the customer journey.

1. Batch Email Campaigns

What you'll do

  • Own Athleta Canada pre-season and in-season batch campaign execution including the development of messaging strategy, briefing process, creative review, and performance analysis
  • Cultivate strong partnerships with merchandising, creative and production teams to ensure flawless execution
  • Create segmentation and personalization strategies to ensure we are optimizing content delivery at the customer or segment level
  • Develop testing agenda to drive continuous improvement

2. Triggered & Lifecycle Email

  • Manage Athleta Canada triggered & lifecycle strategies, driving retention & loyalty on a personalized, 1:1 level
  • Drive cross channel traffic & retention through a strategic approach to customer touchpoints & message cadence
  • Create segmentation and personalization strategies to ensure we are optimizing content delivery at the customer or segment level

Who you are

  • Background in email marketing with lifecycle and/or e-commerce experience preferred
  • Strong written and verbal communication skills including the ability to glean insights and tell a story from data
  • Must be adept in strategic thinking & analytics with a passion for innovation and creative problem solving
  • History of creating effective cross-functional partnerships with a wide variety of teams
  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Passion for Athleta and the retail/fitness industry and a track record of being customer focused
  • Omniture experience (or other analytics platform experience) preferred

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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