Posted on: December 28, 2020 | Job#: 346408

Associate Email Marketing Manager

Full-time | 550 Terry Francois Blvd., San Francisco, CA, US 94158

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About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the role

The Associate Manager will be a key member of the Email Marketing team. The Associate Manager will support the Email Marketing Manager in the development of the in-season email marketing calendar and contact strategies. They will be instrumental in ensuring that we are providing the most relevant and compelling experiences across email campaigns.

What you'll do

  • Responsible for developing meaningful and compelling email contact strategies in season for our US & CDA markets to drive traffic to our store and online experiences.

  • Maintain the email marketing calendar for select events/campaigns across markets to ensure our subscribers are receiving a cohesive, accurate and relevant experience in email.

  • Be an expert in using data to drive customer behavior in email and improving our email contact strategies.

  • Partner with internal (Email Production, Central Email CRM and Operations teams) and external (email vendors) groups to ensure emails are executed flawlessly.

  • Assist Email Manager and Sr. Manager in weekly, monthly and ad-hoc email reporting.

  • Assist Email Manager with channel and campaign level testing as needed.

Who you are

  • Email marketing experience preferred

  • Must possess understanding of segmentation and/or personalization strategies

  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects

  • Exceptional problem solving and critical thinking skills

  • Strong written and verbal communication skills

  • Must have excellent attention to detail and a sense of urgency

  • Passion for Old Navy and the retail/fashion industry and a track record of being customer focused.

  • A 'test and learn' mindset

  • Familiarity with enterprise-level analytics platform required. Experience with Adobe Analytics/Omniture preferred

  • Experience with email vendors (Salesforce, Moveable Ink, etc) a plus

  • Background in ecommerce preferred

  • 1+ years of marketing or analytics experience

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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