Introducing GPS Media
by Gap Inc.

We're all about connecting brands with our coveted audiences
and connecting customers with personally relevant products and services in a premium, brand-safe shopping environment.


Target real people, not cookies

Over 500 million unique, engaged visitors each year1


Brand-safe environment

Clean, highly optimized digital real estate from one of the world’s most recognized brands


High viewability standards

Ad units are designed for viewability, supported by ongoing monitoring and A/B testing


Uncluttered ad experience

Our inventory is exclusively provisioned, so your ads get served with minimal ad load


Meet Our Gap Inc. Audience

Thanks to rich first-party customer data, we know who our audience is, what they want, and how you’ll reach them.


Under the age
of 45

Has children

Annual household
income >$100k

Annual available

Monthly visitors

Annual unique
digital visits

Placement Opportunities

Our digital properties provide the ultimate brand-safe, uncluttered environment to showcase your campaign.
We’ll work with you to determine the best placements for your strategic goals.

Photo of Old Navy homepage


Premium banner placement ensures maximum visibility as visitors enter





Photo of a Gap category page

Category page

Seamless banner placement in category scroll reaches visitors as they approach purchase




Photo of an Athleta detail page

Product detail page

Product pages present opportunity to reach the visitor when they are most actively considering purchase





Our Partners

We have a proven track record across industries and advertisers

Multi-brand Retail
Leading home goods retailer


Media and Entertainment
Top family entertainment and streaming video platform

Consumer Products
Leading meal kit and digital native mattress brands


Leading genetic ancestry company

Top satellite radio provider


Financial Services
Leading digital payment companies

This was a great opportunity for our brand to show up in an unexpected place; Gap has the huge reach we look for, as well as the stylish vibe that fits with our brand ethos.
Managing Director
Group of people wearing Old Navy clothing

Old Navy

Democracy of style

Where everyone feels like they belong, and their style is imbued with love and quality at an affordable price point.

We aspire to be America’s Most Loved Brand.

83% Female

71% Under the age of 55

73% Has children

39% Annual household income > $100k

Two people wearing Gap clothing


Modern American Optimism

We are originators and champions of American style, bridging the gaps between individuals, generations, and cultures.

Our heritage is grounded in denim but we do more than sell clothes; we shape culture.

82%  Female

63% Under the age of 55

71% Has children

43% Annual household income > $100k

Two people in Banana Republic clothing

Banana Republic

Timeless with a modern twist, for adventures near and far

Banana Republic is rooted in California creativity and wanderlust. Curious, connected and out in the world, we design for a life where anything is possible.

78% Female

69% Under the age of 55

69% Has children

49% Annual household income > $100k

Two women wearing Athleta clothing


The power of she

Confident, inspired, motivated, and connected, we set ambitious goals to challenge ourselves and others to work differently.

Uncompromising in our pursuit of product perfection, we create for every aspect of your life.

87% Female

68% Under the age of 55

72% Has children

54% Annual household income > $100k

Ready to work together?

1Full year 2020
Source: Merkle DataSource estimated audience demographics reflect period from September 2019 through August 2021