From epic collabs (we see you, Gap x The Brooklyn Circus) to international business growth (we love a good Partner to Amplify story) to serving up what customers crave (‘Sad Beige’ is definitely IN), Gap’s got it goin’ on. And the talent behind it all is 🔥.
Our teams are challenging themselves, pushing the boundaries of what Gap can deliver and together writing the brand’s next chapter. Meet Donald Ah Sue, senior director, creative marketing, one of the many bright minds making it happen at Gap.
Q. What is it about marketing that gets you out of bed in the morning?
I love the constant change and opportunity to try new things with our creative partners and teams! I also enjoy pushing past brand creative expectations to stay ahead of trends so that it feels new and relevant.
Q. How important is cross-functional collaboration in what your teams do?
WOW! It’s incredibly important in my world. I’m a big believer in collaboration and creative negotiation. When we collaborate, the end-goal is clear and how we get there is always an adventure. When challenges arise, my cross-functional partners are always part of the solution.
Q. What or who inspires you?
I can be inspired by anything or anyone. Over the years, I’ve found inspiration in designers like Alber Elbaz, Chitose Abe of Sacai, Marc Jacobs, Madeline Vionnet, John Galliano, Kim Jones and Azzedine Alaia, as well as artists like Walton Ford, Julien Schnabal, Joshua Reynolds and Louise Nevelson. I can also be inspired by the most banal things like vacuum cleaners and sand (LOL).
Q. What’s happening in the creative space at Gap brand that we should know about?
Lots! Among other things, we’re excited to continue to roll out elevated babyGap in-store shopping experiences like what customers see in our TSQ and Chestnut Street stores, and to launch a VINTAGE GAP outpost in our Los Angeles Grove store. It’s all part of creating stores for future generations. More to come!
Q. How do you and your team Create With Audacity?
Phoebe Philo once said, “I find mediocrity hard, that whole middle space is difficult.” That resonated with me, and I agree; if you respect the creative process and work hard, the result will be the best it can be. When it comes to creating audaciously, my teams bring their A game every day, thinks big and pushes boundaries. I’m so proud of how we’ve grown, professionally and creatively.
Q. What’s the most used app on your phone (excluding Outlook!)?
Truthfully, it’s Instagram. I have a Fashion Archive account, @catwalk_soul. On it I share one-minute shorts of old video collected during my time at Barneys New York and other luxury companies. It’s worth a browse!
Want to learn more about working at Gap with people like Donald? Click here.
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