Following a successful in-store pilot, Old Navy Beauty Co. is now available for the first time nationwide and online, with its exclusive body care collection and curated assortment of fan-favorite beauty brands
Old Navy is officially stepping into the beauty space with the launch of Old Navy Beauty Co. (“ONBC”), a new beauty experience featuring the exclusive ONBC body care collection alongside a curated assortment of beloved fan-favorite beauty brands. The ONBC original body care collection was developed in collaboration with some of the industry’s most celebrated experts. Now available for the first time online and in stores nationwide, ONBC combines premium ingredients, sophisticated fragrances, and high-performing formulas to redefine accessible luxury, bringing elevated beauty essentials to customers at a price only Old Navy can deliver.
Following a successful pilot program that introduced customers to both the exclusive Old Navy Beauty Co. collection and a curated assortment of beauty brands, Old Navy is bringing the experience nationwide. The launch includes ONBC's expanded lineup of hair & body mist, body wash, and body lotion available across seven custom scents. The collection is complemented by a curated assortment of fan-favorite beauty brands, making Old Navy a one-stop destination for everyday essentials from style to beauty.
“With Old Navy Beauty Co., we’re continuing to build a more complete omnichannel shopping destination for our customers, bringing beauty alongside the style and value they already know and love. This expansion reflects our commitment to making everyday shopping simpler, more inspiring, and more convenient through an accessible assortment designed for everyone.” – Haio Barbeito, CEO and President of Old Navy.
To bring the exclusive ONBC collection to life, Old Navy partnered with world-renowned perfumer Jérôme Epinette, the creative force behind some of the beauty industry’s most iconic fragrances. Drawing on decades of expertise, Epinette developed elevated, though approachable scent profiles inspired by today’s most sought-after notes, including vanilla, coconut, and amber. By combining thoughtfully crafted formulations with premium ingredients, ONBC delivers an elevated sensory experience without the premium price tag.
“Old Navy Beauty Co. is a natural extension of our brand, created to inspire joy, discovery, and self-expression. Every product is thoughtfully designed with our customers at the center, shaped by their feedback and created for the diverse communities we serve. Partnering with Jérôme enabled us to develop an exceptional fragrance collection that stays true to Old Navy’s commitment to quality, value, and making beauty feel approachable for everyone.”
- Deb Redmond, Head of Beauty at Gap Inc.
Designed to be worn individually or layered together, the seven ONBC scents, Thrill, Splash, Crush, Sweet, Vibe, and the newly launching Embrace, and D’lish are inspired by today’s most coveted fragrance notes to elevate everyday routines. Each scent features a standout note that transports the wearer through a unique sensory journey.
The nationwide launch also introduces enhanced product formulations designed to deliver even more skincare benefits. All ONBC products are infused with Vitamin E to help protect against environmental stressors while leaving skin feeling nourished and hydrated. Select formulas feature ingredients like Coconut Water and Aloe Vera, providing soothing hydration to the skin so the products not only smell and feel good, but are good for you.
Old Navy Beauty Co. is your new go-to for elevated, everyday beauty. The collection is priced from $7.99 for 3 oz. products to $14.99 for 8 oz. products and will be available beginning August 26, 2026 at OldNavy.com and Old Navy stores nationwide.
In addition to the launch of the Old Navy Beauty Co. as a brand, Old Navy is expanding their offering of fan-favorite brands. Products are curated around discovery, convenience, gifting and relevant customer moments, delivering a focused beauty experience with an intentionally edited assortment. The cross-category approach allows customers to build a routine, discover something new, or add-on to their Old Navy cart. Customers will be able to shop these curated selections in both shop-in-shop and fast lane formats – making it easy for the whole family to add beauty and personal care to their Old Navy shopping trip.
About Old Navy
Old Navy is a North American apparel and accessories brand that offers the perfect blend of fashion and value. We are the style destination for all generations, for every moment and milestone. Founded in 1994 as part of San Francisco-based Gap Inc. (NYSE: GAP), Old Navy operates more than 1,200 stores across the United States and Canada, as well as franchise locations around the world. For more information, please visit
www.oldnavy.com
Media Contact
For inquiries about Old Navy, please contact:
KCD
Oldnavy@kcdworldwide.com
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