Gap partners with Los Tacos No. 1 — the beloved New York taquería founded by architect-turned-taquero Christian Pineda — on a collection celebrating community, craftsmanship, and the spirit of downtown New York. Founded by a group of friends from Tijuana and California with a shared mission to bring authentic Tijuana-style street tacos to New York, Los Tacos No. 1 has become one of the city’s most recognizable food institutions.
“Los Tacos No. 1 started with a simple idea — bringing the flavors, energy and spirit of Tijuana street taco culture to New York in an authentic way,” said Christian Pineda. “What began as a small passion project between friends has grown into something much bigger, so collaborating with Gap — a brand rooted in individuality and community — feels incredibly special. This collection captures the personality, functionality and lived-in spirit of our restaurants in a way that feels true to who we are and the people who connect with us every day.”
The collection transforms Gap classics, including tees and logo hoodies, with graphics by Steve Powers, the artist behind the distinctive artwork found throughout Los Tacos No. 1. Inspired by the restaurant's visual identity, humor, and functionality, the pieces incorporate recognizable phrases and references from the Los Tacos world—including sayings like "No Ticket, No Taco." Accessories round out the collection with nods to the restaurant experience, from a diner-inspired hat modeled after the staff's signature uniforms to a reusable tote designed to resemble the taquería's classic takeout bag.
Workwear utility also played a key role in the design process, with pieces inspired by what chefs and restaurant staff actually wear and use every day—from cargo shorts and practical pocket tees designed with the realities of kitchen work in mind to a logo chef apron created exclusively for the collaboration.
To bring the partnership to life, Gap will outfit Los Tacos No. 1 staff in the collection at select New York locations during launch week. Additionally, Gap and Los Tacos will host a neighborhood launch event at the Los Tacos No. 1 Union Square location on July 23.
The collection will be available beginning July 24 on Gap.com and in five NYC Gap stores: Times Square, 42nd & 3rd, Flatiron, 85th & 3rd and Lincoln Square. The collection retails from $28–$118.
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