Gap Inc.

July 26, 2022

Gap will drop DOGAMÍ’s first collaboration of NFT limited-edition Gap Logo icons, bringing modern American style and in-game wearables to DOGAMÍ’s virtual companions.

DOGAMÍ, the leading French NFT brand, is releasing its first collaboration ever with iconic American fashion brand, Gap, allowing collectors to personalize and accessorize their virtual companions with the first in-game wearables on July 27 at 12pm ET / 6pm CET. These three-item packs will also have a direct and specific game impact, allowing owners and future NFT fashionistas to improve their game play.

This partnership marks Gap’s next foray into the metaverse and unlocks an additional way for customers to engage with the brand.

Every item in the collection will be available in the game to create an individual style for your virtual pet companion, as well as a unique skill. Like in real life, the Gap collection can be traded in Tezos’ sustainable Web3 marketplaces (OBJKT & RARIBLE) to get value and customize the overall look of your own DOGAMÍ.

Each item will be available for every dog and every scarcity (Rare, Epic, Legendary, and Artefact).

The drop will be restricted to all Gap Threads NFT holders for 42 hours starting on July 27 at 12pm ET / 6pm CET, before being made available to the general public on July 29 at 10am ET / 4pm CET. The release will be available exclusively on the DOGAMÍ website.


ABOUT DOGAMÍ (@dogami)
DOGAMÍ is the first mass-market NFT play-to-earn AR mobile game, where you adopt and raise your 3D dog and earn $DOGA in the Petaverse. Co-Founded in mid 2021 by Max Stoeckl (CEO, previously BCG), Bilal El Alamy (CTO, Blockchain serial entrepreneur), Adrien Magdelaine (COO, previously Wamiz, pet industry serial entrepreneur) and Kristofer D. Penseyres (CBO, previously Sony Pictures, Branding & Partnership Expert). Supported by a European team of 30+ including Art Director Gregory Magadoux (previously Ubisoft). The company successfully raised 6 million dollars through world-famous investors such as Ubisoft, Animoca Brands, XAnge Ventures. DOGAMÍ's first NFT drop of 12000 dog avatars sold out in just a few hours propelling them to #1 place in terms of volume traded on major Tezos NFT platform 'Objkt'.

ABOUT GAP (@gap and @gapkids):
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, YEEZY GAP, and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit

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