As we continue our journey to "Create For All, With All" across our brands, we are dedicated to ensuring that all products and customer experiences are designed with inclusion in mind. This means not just offering momentary product launches or campaigns but creating an evergreen approach to driving inclusivity within our entire product-to-market process (from concept through to in-store and online). As we chart our path to fostering a sense of belonging for all who shop our brands, the collections below are a fantastic reflection of our industry's future – making sure all customers, no matter who they are, feel seen and valued throughout the pipeline.
Athleta: All Powerful (1X – 3X Launch)
Athleta introduced their most inclusive range yet, featuring over 500+ favorite styles, now available in sizes XXS to 3X, online and in all stores. Expertly crafted. Perfected fit. Unmatched quality. Ultimate comfort. Shop the collection
To celebrate and honor Black Future, Gap is featuring artists from around the global and within their own community for Gap Collective, an ongoing product collaboration celebrating the spirit of activism and the energy of forward movement.
“I’m here to tell Black stories. To represent everyone. And to show that that Black artists matter.” — Tatiana Hill, Multidisciplinary Artist, Dancer & General Manager, and Designer Behind Gap Collective. Shop the collection
BANANA REPUBLIC'S TRUE HUES
Banana Republic’s True Hues capsule began with a commitment to provide carefully considered, authentically inclusive essentials in a diverse range of shades and sizes. Originally launched in 2019, True Hues is a result of the work of its Color Proud Council – Gap Inc.’s first product inclusion initiative. The newest True Hues campaign proudly features women who reflect a diverse community committed to self-acceptance, self-love and self-determination –– redefining what it means to be beautiful, celebrating beauty as a reality, not an ideal. Shop the collection
Old Navy's Project WE
Project WE, is an ongoing series within Old Navy of graphic tees designed by diverse artists to imagine a more inclusive world through art. Project WE kicked off in honor of Black History Month with artist and author Reyna Noriega. For International Women’s Day, Old Navy partnered with Jade Purple Brown to create a tee in the good name of all the sisters, besties, girl groups, and lady communes. Shop the collection