September 24, 2020
Today, we're announcing that Gap Inc. is launching a new loyalty program across the U.S. and Puerto Rico, with branded expressions across each of our core brands: Navyist Rewards, Gap Good Rewards, Banana Republic Rewards, and Athleta Rewards, replacing our previous loyalty program, BRIGHT Rewards. Although each brand expression has a different look and feel, customers can earn and redeem rewards across our family of brands.
Similar to BRIGHT Rewards, customers will earn 2 points for every $1 spent on in-store and online purchases and will earn rewards in $5 increments toward a future purchase for every 500 points earned. For a limited time through October 31, customers can earn an additional 250 points just for signing up at any of our brands! We are also excited to share that customers can now access their rewards during checkout, both online and in-stores.
No action is needed for existing BRIGHT Rewards members - our 9.5 million members have already been migrated to the branded expression of the new Rewards program that corresponds with the brand they originally enrolled in.
“We are very excited about the launch of the new branded expressions of our loyalty program from Old Navy, Gap, Banana Republic, and Athleta,” said Anka Twum-Baah, Head of Loyalty & Partnerships at Gap Inc. “We are launching ahead of the holiday shopping season as this will be the beginning of a series of program enhancements designed to bring value to our customers.”
Our Rewards program is now live for in-store and online enrollment. For more information, please check out our e-commerce sites:
Gap Good Rewards
Banana Republic Rewards