Banana Republic

April 25, 2019

Engineered with 37.5® Technology, Core Temp Helps Stabilize Body Temperature at an Optimal 37.5 Degrees Celsius

Banana Republic’s men’s style ambassador, Jared Goff, proves he’s cool under pressure both on and off the field. In the brand’s Summer 2019 campaign, Goff puts Banana Republic’s Core Temp collection to the test. Core Temp, powered by 37.5® Technology is a feat of science and nature, engineered with volcanic sand to increase stamina by conserving energy, as well as aid in thermoregulation to help stabilize body temperature at the ideal 37.5 degrees Celsius.

“As a fierce competitor known for his cool confidence on and off the field, Jared is the perfect athlete to bring the benefits of our Core Temp product to life,” says Banana Republic Chief Marketing Officer Mary Alderete. “This product innovation, and Jared’s style of play, are both examples of natural performance that is cool under pressure.”

Developed in-house by Banana Republic Creative Director, Len Peltier, Goff’s Banana Republic Core Temp campaign hits broadcast and digital media today, coinciding with the pro-football draft and the collection’s launch. Shot in California and Hawaii, the campaign juxtaposes the dynamic natural performance of Goff against dramatic, flaming lava effects to illustrate the volcanic sand ‘active’ ingredient that drives the body temperature regulation.

“Shooting this campaign was an awesome experience,” says Goff. “We really pushed Banana Republic’s performance clothing to the max on-set. Not even fire and volcano special effects could stop this stuff. Comfort, movement and style are key for me, and this Core Temp collection delivers.”

Available in-stores and online at today, the Core Temp collection features a new summer blazer, drawstring pant and coach’s jacket, along with more separates and outerwear – all engineered with temperature regulation, quick dry, wrinkle resistant and stretch properties to keep you in peak performance all day, everyday.

Follow the journey @BananaRepublicMens #BRMens @jaredgoff


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