Hill City

October 15, 2018

Hill City, Gap Inc.’s newest brand of high-performance men’s apparel is now exclusively available to shop at hillcity.com.  Announced in September, Hill City combines a clean aesthetic with technical features that are felt rather than seen, and the latest in innovative fabrics that allow you to seamlessly transition throughout your day.
Want to check out the look and feel of Hill City product in person? Select pieces from the brand will be displayed in 50 Athleta stores around the country. Click here for locations.
Also launched in September was the Hill City Wear Tester program, where you can apply to try out product early, and share feedback that will influence future product designs. Powered by the Hill City Assistant chatbot on Facebook Messenger and Twitter Direct Message, the team has received more than 10,000 applications for Wear Testers in just three weeks.
Excited to check out the collection? Here are some of our early favorite items.

Everyday Merino Tee - Not just an average T-shirt. A special blend of merino wool and Sorona Performance Fiber results in a thermo-regulating top that feels great to wear, resists odor and dries quickly, and is perfect for moving in comfort on the trail or the street. 

Everyday Pant - This is the go-to pant for work, commute and lifestyle. The entire pant stretches as you move through the day’s activities, repels water, and wicks away sweat. Features an invisible zipper pocket for your valuables.
Hooded Train Shell - This streamlined multi-purpose jacket is for opportunists in and out of the city. The lightweight, waterproof jacket has multiple features inside and out, like a two-way zip, snap cuff closures, and pockets that ventilate. Easy to roll up and pack.

X-Purpose Short  - Made from a 4-way stretch nylon, these breathable shorts are wrinkle-free, water-repellent, and lightweight. An invisible zip pocket keeps your wallet and phone safe and dry no matter what the day brings. The shorts come lined or unlined, and in 6-, 8-, or 10-inch inseam.


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